- Ogilvy Noor in the Press
Ogilvy Noor in the Press
International Business Times: Meet the hijabi fashionistas on Instagram
12, November, 2015
Ogilvy Noor's Vice President Shelina Janmohamed comments on the growing number of global fashion brands reaching out to Muslim consumers.
BBC Radio 4: Hip in a hijab
12, January, 2015
Meet the Mipsterz - or Muslim Hipsters - just one example of the growing number of articulate, style-conscious, politically-savvy, headscarf-wearing young women who are confronting cultural stereotypes at the same time as they negotiate the sometimes difficult divide between their own, their families' and society's expectations. In this radio documentary for the BBC, Shelina Janmohamed investigates what it means to be young, Muslim and female today.
Campaign Asia: Beauty brands eyeing halal cosmetics
12, January, 2015
Ogilvy Noor's President John Goodman, and VP Shelina Janmohamed, spoke to Campaign Asia looking at the surprising and rapid growth of the the halal cosmetics industry.
2nd Islamic Economy Awards
12, January, 2015
The winners of the annual Islamic Economy Awards, hosted by the Ruler of Dubai, are due to be announced this Wednesday 14th January. Ogilvy Noor Vice President, Shelina Janmohamed, is on the panel of judges, that aims to recognise the best of organisations and individuals driving forward this sector.
Financial Express Bangladesh: The growing untapped market of Muslim consumers worldwide
19, December, 2014
In a detailed discussion of the opportunity brands have before them, the Financial Express quotes Ogilvy Noor on what it means to build a brand aimed at Muslim consumers and the kind of values that should be built into it. Read the full article here.
Campaign Asia awards winner
11, December, 2014
We are delighted that Ogilvy Noor's Q Akashah was named this year's Campaign Asia awards winner for Young Achiever of the Year.
Dhaka Tribune: Marketing to Muslims
4, June, 2014
The Dhaka Tribune discusses the growing opportunity in marketing to Muslims, and Ogilvy Noor's pioneering work in understanding the new Muslim consumer.
Wall Street Journal: Personal care firms discover new Muslim markets
27, May, 2014
The Wall Street Journal discusses new products aimed at Muslim consumers, and why this is an untapped and growing opportunity for businesses.
FT: Retailers respond to Muslims’ increased spending power
9, May, 2014
Today's Financial Times discusses the growing spending power of the Muslim consumer and how retailers are slowly realising the untapped opportunity.
Marketing Week: the UK’s first national campaign targeting British Muslims
6, May, 2014
Marketing Week discusses the opportunity of British Muslim consumers, following the acclaimed launch of ieat foods halal ready meal range in the UK.
Business of Fashion: Fashion’s missed Muslim market opportunity
2, May, 2014
Ogilvy Noor talks to Business of Fashion Magazine about the growing industry of Muslim fashion and why global brands need to start getting involved. "Socio-economic and political developments, aided by the connectivity of the Internet, have galvanised a newly emergent Muslim consumer demographic, creating significant, if complex, opportunities for international fashion brands."
China Asia Daily: growing Muslim food consumption
1, May, 2014
Malaysian billionaire Halim Saad once said: “Halal is the biggest and the oldest brand in the world.” Our media comments on the growth of halal consumption and how corporations are tackling this demand.