Ogilvy Noor in the Press

  • Thomson Reuters: Hijab goes mainstream as advertisers target Muslim money

    24, July, 2017

    The hijab - one of the most visible signs of Islamic culture - is going mainstream with advertisers, media giants and fashion firms promoting images of the traditional headscarf in ever more ways. Read what our VP Shelina Janmohamed had to say on the subject.

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  • BBC: Why catwalk hijabs are upsetting some Muslim women

    22, May, 2017

    There's a growing number of fashion brands and multinational companies showcasing women wearing an Islamic headscarf. But, for various reasons, some women from Muslim backgrounds aren't happy with the trend. Our VP Shelina Janmohamed comments

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  • Evening Standard: How the hijab became this week’s biggest talking point

    27, February, 2017

    "London hosted “modest fashion” shows, Sweden’s feminist leaders covered up and Marine Le Pen refused. The Evening Standard newspaper reports on the week that the hijab became hot news - featuring Ogilvy Noor's insights on Generation M

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  • Guardian: “Generation M: how young Muslim women are driving a modest fashion revolution”

    27, February, 2017

    "The first ever London modest fashion week brought hijabs, burkinis and kimonos to the catwalk this month. Now the British high street is finally beginning to cotton on." Ogilvy Noor's coining of the term "Generation M" has come to define a global movement. Our VP Shelina Janmohamed, commented on how the emergence of Generation M has given rise to the modest fashion industry.

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  • CNBC: Marketing to Muslim Millennials

    20, February, 2017

    Ogilvy Noor's VP Shelina Janmohamed, and author of "Generation M: Young Muslims Changing the World" talks to CNBC about how being faithful and modern go together for some millennials.

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  • Huffington Post: Top 10 Books About Muslims And Islam

    31, January, 2017

    Gaining insights and stories beyond stereotypes is a challenge. Huffington Post recommends their top ten books, including Ogilvy Noor's "Generation M: Young Muslims Changing the World" along with other fresh and in-depth insights.

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  • Stylus: “Gen M Millennial Muslim Entrepreneurs”

    30, January, 2017

    Stylus reports that across the globe, a rapidly growing segment of middle-class millennial Muslim consumers – Gen M – are driving demand for products and services that reflect both their faith and modernity. Find more insights in the paper including from Ogilvy Noor which coined the term 'Generation M' for this new audience.

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  • Al Jazeera: The young Muslims finding love via an app

    29, November, 2016

    Ogilvy Noor's VP comments on how for today's young 'Generation M' Muslims, traditional methods of finding a life partner are increasingly viewed as inapplicable.

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  • WARC: Muslim millennials offer opportunities

    11, November, 2016

    WARC says that Muslim millennials are the next big opportunity for brands, according to a new book focusing on the characteristics of this emerging consumer demographic. Read what they had to say about "Generation M: Young Muslims Changing the World"

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  • New York Times: CoverGirl Signs Its First Ambassador in a Hijab

    11, November, 2016

    Leading US brand CoverGirl breaks new ground by engaging the first Muslim woman wearing a hijab to be one of its brand ambassadors. The New York Times spoke to Ogilvy Noor to find out what this means for Muslim audiences and why it is an important development

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  • WARC: The ‘next billion’ consumers: How brands can engage Muslim millennials

    10, November, 2016

    This article, based on research from Ogilvy Noor, outlines why young Muslim women are an overlooked opportunity for marketers and how brands can market to a segment that values faith and modernity. It is based on an exclusive interview with Ogilvy Noor's VP Shelina Janmohamed (log in is required)

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  • Jakarta Post: How the young Muslim generation is changing the world

    6, November, 2016

    Read about Ogilvy's event in Jakarta, and what Ogilvy Noor's VP had to say at the book launch of "Generation M: Young Muslims Changing the World." The reporter recounts: "a young man wrote to her, saying, “It was like you were talking about me in your book and nobody has ever talked about that before, of what it’s like to be a young Muslim today, which we rarely see in the media.”

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