Ogilvy Noor in the Press

  • Raconteur Media in The Times on Islamic Finance: Reaching out to UK customers by daring to be different

    18, April, 2013

    This article was originally seen in 'Islamic Finance' published by Raconteur Media on 16th April 2013 in The Times. It is a thought piece on retail Islamic banking, featuring insights from Ogilvy Noor. RETAIL BANKING Islamic banks must demonstrate how they differ from discredited sections of the banking industry if they are to thrive in the UK Read the full article.

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  • Business Times: Winning over the Muslim consumer, “from the desk of the VP of Ogilvy Noor”

    18, April, 2013

    This week, Singapore's Business Times published a full page feature 'From the desk of Shelina Janmohamed, Vice President of Ogilvy Noor', looking at the growth of the Muslim consumer market and why it is significant for businesses.

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  • Guardian: Islamic finance and the worldwide social enterprise movement

    15, March, 2013

    Ogilvy Noor’s Vice President Shelina Janmohamed took part in a live online discussion at the Guardian’s website on the relationship between Islam and social enterprise, with a focus on how the Quran’s teachings chime with the objectives of the worldwide social enterprise movement.

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  • The World Islamic Economic Forum and Women

    21, December, 2012

    Following on from the 8th World Islamic Economic Forum, Ogilvy Noor's Shelina Janmohamed's presentation cited as "one of the more interesting presentations". Read a review of why innovating to meet the needs of Muslim women makes sense.

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  • BBC Radio 4 consumer affairs programme You and Yours

    12, October, 2012

    Ogilvy Noor's Shelina Janmohamed talks to BBC Radio 4's flagship consumer affairs programme You and Yours about what is Islamic Branding, and why do we need it?

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  • Ogilvy affirms leadership in Islamic branding with global public relations duties for the World Islamic Economic Forum

    1, October, 2012

    Singapore: October 1, 2012 – Ogilvy Noor, the world’s first bespoke Islamic Branding practice, has been selected by the World Islamic Economic Forum (WIEF) Foundation to develop and execute a worldwide public relations strategy for the upcoming 8th WIEF to be held in Iskandar Malaysia, Johor from 4-6 December 2012. The 8th WIEF is organised by WIEF Foundation and hosted by Government of Malaysia and Johor State Government.

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  • The National (UAE): Kraft’s Tang and Cheese popularity with Muslim consumers in Gulf

    24, September, 2012

    In analysing the popularity of some of the biggest brands in the Gulf, the National newspaper reflects on insights from Ogilvy Noor. Kraft, for example, rates in the top 5 of Muslim-friendly brands according to the Noor Brand Index. In this article, Kraft's enduring popularity is explored in reference to the growing concept of Islamic branding and the demands of Muslim consumers.

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  • Islamic wealth management report: Ogilvy Noor highlights the opportunity

    14, September, 2012

    In an extensive report by Swiss Bank Sarasin on Islamic Wealth Management in 2012, Ogilvy Noor's pioneering presence in the field of Islamic branding and understanding of how brands are perceived by Muslim consumers sets the scene for their explanation of the growth of this segment.

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  • Egypt Independent: Making travel halal

    3, September, 2012

    The Egypt Independent discusses Ogilvy Noor’s study about the rise of the Muslim consumer, and then explores the related development of the halal travel industry. "

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  • The Guardian (UK): Halal toothpaste, anyone? Religious observance has become a global brand

    3, September, 2012

    Ogilvy Noor's assessment of the growing Muslim consumer, as well as our advice on how to avoid the stereotypes of Ramadan are woven into a personal account of the growth of the halal industry.

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  • BBC Radio 4: The Future is Halal

    23, August, 2012

    In this radio documentary produced by the BBC, we are taken on a tour of the growing world of halal. Ogilvy Noor's Shelina Janmohamed explains to the programme the detailed findings from our pioneering publication "Brands, Islam and the new Muslim consumer", and paints the landscape across the diverse industries which are embracing 'halal'. You can read more about the documentary here, and also listen to the programme if you are in the UK.

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  • Brownbook talks to Ogilvy Noor about Designing the Moon for Ramadan

    2, August, 2012

    We spoke to Brownbook about designing the moon for Ramadan, offering an insight into the significance of the crescent moon design, and why the crescent symbol is important to Muslims. Brownbook is an urban lifestyle guide focusing on design, culture and travel across the Middle East and North Africa.

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