Ogilvy Noor in the Press

  • BBC: UK supermarkets reach out during Ramadan

    6, August, 2013

    British shops are increasing their offers during Ramadan to attract Muslim shoppers. Ogilvy Noor's VP Shelina Janmohamed talks to BBC Radio 4 about this new trend and the response of Muslim consumers.

    Read More

  • BBC: World Islamic Economic Forum comes to London

    5, July, 2013

    Ogilvy Noor's Vice President Shelina Janmohamed spoke to BBC Radio 4 this week following the announcement in London by the Malaysian Prime Minister and the Mayor of London that the 9th World Islamic Economic Forum will be held in London in October.

    Read More

  • BBC World Service: the growing Muslim consumer market, fashion and finance

    4, June, 2013

    Ogilvy Noor's Vice President Shelina Janmohamed talks about the growing Muslim consumer market, the rise of the Muslim fashion industry, the Indonesia Islamic Fashion Fair and the broad appeal of Islamic finance. The interview begins at 28 mins 25 seconds

    Read More

  • Indonesia Islamic Fashion Fair, Jakarta, 31st May 2013

    4, June, 2013

    Ogilvy Noor was invited to speak at the Indonesia Islamic Fashion Fair #IIFF2013 in Jakarta, held from 30 May - 2 June 2013. We spoke on a panel discussing "Identify Your DNA, Branding and Marketing for the Fashion Business", looking at the opportunity for Indonesia to establish a leadership role in the Muslim fashion industry.

    Read More

  • FT.com: Marketing for Ramadan

    4, June, 2013

    It’s less than six weeks until Ramadan, the Islamic month of fasting, and the busiest marketing time in the Muslim world. So any brand worth its salt should be paying attention to their relationship with Muslim consumers. In this thought piece published on FT.com, we take a deep dive into changing Muslim consumer habits during Ramadan, and how brands can establish and build on relationships during this month. It's the must-read guide for engaging with Muslim consumers during the sacred month of fasting. Read the full piece on FT.com

    Read More

  • Berita Harian (Singapore): Helping MNCs address the problem of Islamaphobia

    26, April, 2013

    In this week's Berita Harian, published in Singapore, in Malay language, the paper talks to Ogilvy Noor Vice President Shelina Janmohamed about the importance of the Muslim consumer market, and why brands should be brave and reach out to this growing segment.

    Read More

  • Raconteur Media in The Times: Islamic finance 16 page special report

    18, April, 2013

    This report was originally published in ‘Islamic Finance‘ by Raconteur Media on 16th April 2013 in The Times exploring the growth of the Islamic finance sector in the UK, in light of the Islamic Finance task force set up by the UK government. "In the wake of the global financial crisis, Islamic finance has gathered momentum with Sharia-compliant principles..." Read the full report here.

    Read More

  • Raconteur Media in The Times on Islamic Finance: Reaching out to UK customers by daring to be different

    18, April, 2013

    This article was originally seen in 'Islamic Finance' published by Raconteur Media on 16th April 2013 in The Times. It is a thought piece on retail Islamic banking, featuring insights from Ogilvy Noor. RETAIL BANKING Islamic banks must demonstrate how they differ from discredited sections of the banking industry if they are to thrive in the UK Read the full article.

    Read More

  • Business Times: Winning over the Muslim consumer, “from the desk of the VP of Ogilvy Noor”

    18, April, 2013

    This week, Singapore's Business Times published a full page feature 'From the desk of Shelina Janmohamed, Vice President of Ogilvy Noor', looking at the growth of the Muslim consumer market and why it is significant for businesses.

    Read More

  • Guardian: Islamic finance and the worldwide social enterprise movement

    15, March, 2013

    Ogilvy Noor’s Vice President Shelina Janmohamed took part in a live online discussion at the Guardian’s website on the relationship between Islam and social enterprise, with a focus on how the Quran’s teachings chime with the objectives of the worldwide social enterprise movement.

    Read More

  • The World Islamic Economic Forum and Women

    21, December, 2012

    Following on from the 8th World Islamic Economic Forum, Ogilvy Noor's Shelina Janmohamed's presentation cited as "one of the more interesting presentations". Read a review of why innovating to meet the needs of Muslim women makes sense.

    Read More

  • BBC Radio 4 consumer affairs programme You and Yours

    12, October, 2012

    Ogilvy Noor's Shelina Janmohamed talks to BBC Radio 4's flagship consumer affairs programme You and Yours about what is Islamic Branding, and why do we need it?

    Read More