Who we are

Noor means ‘light’ in Arabic

Ogilvy Noor is the world’s first bespoke Islamic Branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally.

Noor means ‘light’ in Arabic – and perfectly encapsulates our aim to illuminate and bring to life the world of the Muslim consumer today.

We combine decades of experience and best practice in marketing successfully to Muslim consumers globally, with pioneering up-to-the-minute research conducted to shed light on the lives, needs and desires of the new Muslim consumer today. We then turn these insights into practical guidance for your brand and market.

Ogilvy Noor is led by a team of experts based in key Muslim markets in Asia, the Middle East, Europe and North America.

Our core team

John Goodman, President, Ogilvy Noor

Regional President, Geometry Global Asia/Pacific

Regional Director, Ogilvy & Mather

John is an Ogilvy veteran having worked in London, Prague, Hong Kong, Mumbai, Tokyo and Bangkok during his 25 years with the agency. His experience crosses all core communications disciplines, and he has worked with almost every major international client on the Ogilvy roster. In 1999 he became a Muslim and in 2014 received an MA in Islamic Studies at the University of Wales. John is the President of Ogilvy Noor.

Shelina Janmohamed, Vice President, Ogilvy Noor

Based in London, Shelina is a recognised expert in Muslim marketing, the author of novel ‘Love in a Headscarf’ that has been published in eight languages, and an award-winning blogger. Shelina brings fifteen years of global blue-chip marketing experience with her, as well as ongoing dialogues with young Muslims from across the Muslim world. With her unique British-Muslim perspective and commercial background she hopes to increase understanding and awareness of Muslim consumers and their increasing importance in today’s world. Shelina is also the author of Ogilvy Noor’s website, blog and AdCritique. Shelina has been named one of the 500 most influential Muslims in the world, and more specifically one of the UK’s 100 most influential Muslim women. The UK’s Institute of Practitioners in Advertising awarded her ‘Woman of Tomorrow’, one of ten future female leaders of the British advertising industry.


Asim Naqvi, Chief Executive Officer
Ogilvy & Mather Pakistan

Asim is the CEO of Ogilvy & Mather operations in Pakistan and also manages some of the key businesses directly – looking after their strategic planning, business development and account management.

An industry veteran, offering 16 years of experience in advertising, he joined Ogilvy in August 2009. His passion for creativity is demonstrated by a track record of developing successful strategies and campaigns as well as winning many industry awards and accolades.

Prior to joining Ogilvy, he worked with prestigious organizations like JWT and Lowe, where he lead accounts of famous brands including Wall’s Ice Cream, Surf, Lifebuoy, Pepsodent, Dalda, Fair & Lovely, Rexona, Lux, Lipton, Shell, Olpers, KLM, Philips, ANZ Grindlays, Pepsi, Suzuki, Dawlance and KFC.

Asim is currently based in Pakistan and lives with his wife and two children. He is passionate about classical & Sufi music, cricket and reading.

Q Akashah, Account Manager
Ogilvy Public Relations, Singapore

Q is with the Corporate & Finance practice at Ogilvy Public Relations Worldwide, Singapore. Her current clients include AIA Singapore, Sim Lian Group and UBS. She regularly helps facilitate media coaching, messaging and storytelling sessions.

Formerly working across both the Corporate & Finance and Public Affairs practices, she has worked on an extensive range of companies and brands including UPS, Pfizer, World Islamic Economic Forum, Iskandar Investment, Qatar Airways, CIMB Group, Friso and Allianz Global Investors.

Capitalising on her research background, Q played an integral role in the analysis of research findings and development of key messages for the Working Mothers Forum 2009 survey and the annual award-winning UPS Asia Business Monitor in 2008 and 2009.

Q continues carving a niche for herself in the Islamic finance space, developing the award-nominated CIMB Islamic media workshop and two consecutive WIEF conferences in Singapore.

She has special interest in crisis communications, gaining experience with the Dutch Lady melamine contamination issue, the Lehman minibond saga for CIMB-GK and H1N1 case for CIMB Group. She was also in the team which developed a crisis manual for the Journey of the Youth Olympic Flame in 2010.

Ghaith Nazzal, Account Director
Memac Ogilvy Public Relations, Abu Dhabi

Ghaith serves as an account director for Memac Ogilvy Public Relations in Abu Dhabi. He has nearly 10 years of experience in corporate communications, nine of which had been in the UAE. His key strengths include public affairs, crisis communications, CSR and campaign planning.

During his career, he offered PR services and consultations to clients including Etisalat Group, Mubadala Technology, Dubai Properties Group and Lockheed Martin.

Ghaith is also specialised in developing tailored messaging and media workshops in both English and Arabic to meet specific clients’ needs. Having worked closely with high profile clients and journalists from throughout the Middle East, he brings extensive knowledge from a business development and communications perspectives.

Ghaith grew up in Syria, Jordan and Palestine, and he holds a B.A. in Marketing from the Yarmouk University. He is a winner of the Best Business to Business Campaign Award from the Middle East Public Relations Association in 2012, he is also a member of the Seeds of Peace organisation since 1998.

Farris Baharom, Associate Planning Director
Ogilvy & Mather, Malaysia

Farris found the creative industry 8 years ago, after memorable stints as a process engineer, writer and journalist. Malaysian born, Yankee raised and British trained, he has a profound respect and curiosity for cultural norms, local insights and a global perspective.

Farris spent two years at JWT and a previous six years in account management and business development.

Farris has helped brands engage with a diverse range of consumers such as urban professional women, entrepreneurs, mass affluents, policy makers, urban youth and affluents as well as children. He has worked with brands across sectors including Sunsilk, Microsoft, CIMB, HSBC, Ford, Shell and Nokia.

One of his favourite insight projects investigates shifts in mass Malay culture through an ethnography of Malay horror films.

Samar joined Ogilvy in 2010. She is a Media Analyst and the Global Co-coordinator for Global Brand Management. Her experience in research, communication and co-ordination expands over a number of departments including GBM, Corporate Communications and the office of the World Wide CEO. She is also the North America representative for Ogilvy Noor.

Samar Taher, Media Analyst

Ogilvy & Mather New York

Samar has been involved with OgilvyNoor since 2010. She played an important part in conducting research and analysis for the key publication on the American Muslim Consumer, which was presented at the 2nd American Muslim Consumer Conference in October 2010.