17, February, 2012
The Friday Round-Up from Ogilvy Noor (17th Feb)
Assalam Alaikum. Welcome to Ogilvy Noor.
Ogilvy Noor launches ground-breaking study: 'Brands, Islam and the New Muslim Consumer'.
How to talk to Muslim consumers in 2012
Our latest column in Malaysia's Marketing Magazine outlines 3 simple methods to use in your communications in order to engage more effectively with your Muslim consumers. A simple 'Islamic' label won't win over hearts and minds. Instead, speak of values, talk to the community as a whole, and think about the wider mainstream appeal of your products and brand.
Brand Courage and the American Muslim Consumer
The Arab Spring is opening a new frontier for brands, but American marketers may want to look a little closer to home. Ogilvy Noor reports that engaging America’s 7 million Muslims takes courage, but pays dividends.
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Who we are
Ogilvy Noor is the world's first bespoke Islamic Branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally. -
Why Islamic Branding?
The Muslim consumer market, at 1.8bn people is undeniably the next important - and largely untapped - global opportunity. The halal market is worth $2.1 trillion and is growing at a remarkable $500bn annually. -
What we do
Ogilvy Noor is a full-service Islamic Branding consultancy and is part of Ogilvy & Mather. We offer tailored advice to any brand seeking to appeal to Muslim consumers today. -
Contact Us
We look forward to hearing from you. Ogilvy Noor is led by a core team of experts based in key Muslim markets in Asia, the Middle East, Europe and North Africa. We are able to conduct workshops in any country within the Ogilvy & Mather global network.
13, February, 2012
How you can grow Muslim consumer affection for your brand
10, February, 2012
The Friday Round-Up from Ogilvy Noor (10th Feb 2012)
Putting shariah at the core of your brand can reap rewards
Making a statement with fashion
Innocence and purity are powerful tools for advertising to Muslims
OgilvyNoor on Twitter
- Italy's Ministry for Economic Devt visits UAE to explore certification to serve regional halal mkt worth $50bn in 2010 http://t.co/wGPaQlYC
- Halal foods get shown off at Middle East exhibition. Halal dim sum from Singapore one of many varieties on show in UAE http://t.co/RZf4qTNm
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