Who we are

Ogilvy Noor is the world's first bespoke Islamic Branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally.

What we do

Ogilvy Noor is a full-service Islamic Branding consultancy and is part of Ogilvy & Mather. We offer tailored advice to any brand seeking to appeal to Muslim consumers today.

Why Islamic Branding?

The Muslim consumer market, at 1.8bn people is undeniably the next important - and largely untapped - global opportunity. The halal market is worth $2.1 trillion and is growing at a remarkable $500bn annually.

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Do Muslim consumers want shariah, and what does it mean anyway?

With the world’s Muslim population estimated at 1.8 billion, and their spend worth in excess of $2.1 trillion, businesses are starting to wake up to the potential of the Muslim consumer market. Muslim consumers have specific needs and aspirations when …


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The Friday Round Up (11 May): shariah, learning Arabic, Nestle Malaysia, missing the halal opportunity, and Polish halal…

Welcome to this week’s Friday Round Up. Salam! Peace! and enjoy! In depth The word shariah is important to Muslim consumers, but it’s a word that comes with political baggage and can create nervousness among brands. What should a brand …


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