- Ogilvy Noor in the Press
Ogilvy Noor in the Press
Islamic wealth management report: Ogilvy Noor highlights the opportunity
14, September, 2012
In an extensive report by Swiss Bank Sarasin on Islamic Wealth Management in 2012, Ogilvy Noor's pioneering presence in the field of Islamic branding and understanding of how brands are perceived by Muslim consumers sets the scene for their explanation of the growth of this segment.
Egypt Independent: Making travel halal
3, September, 2012
The Egypt Independent discusses Ogilvy Noor’s study about the rise of the Muslim consumer, and then explores the related development of the halal travel industry. "
The Guardian (UK): Halal toothpaste, anyone? Religious observance has become a global brand
3, September, 2012
Ogilvy Noor's assessment of the growing Muslim consumer, as well as our advice on how to avoid the stereotypes of Ramadan are woven into a personal account of the growth of the halal industry.
BBC Radio 4: The Future is Halal
23, August, 2012
In this radio documentary produced by the BBC, we are taken on a tour of the growing world of halal. Ogilvy Noor's Shelina Janmohamed explains to the programme the detailed findings from our pioneering publication "Brands, Islam and the new Muslim consumer", and paints the landscape across the diverse industries which are embracing 'halal'. You can read more about the documentary here, and also listen to the programme if you are in the UK.
Brownbook talks to Ogilvy Noor about Designing the Moon for Ramadan
2, August, 2012
We spoke to Brownbook about designing the moon for Ramadan, offering an insight into the significance of the crescent moon design, and why the crescent symbol is important to Muslims. Brownbook is an urban lifestyle guide focusing on design, culture and travel across the Middle East and North Africa.
WPP’s Atticus Awards: Ogilvy Noor wins in the Corporate Award category
20, July, 2012
WPP's Atticus Awards honour original thinking in communications services. This year we are delighted that Ogilvy Noor is the winner of the prestigious WPP Atticus award in the Corporate category. The Corporate Atticus recognises consistent achievement by a WPP Group company in producing high-quality professional publications. Ogilvy Noor won for its weekly blog which is found here.
Monocle 24: Retailers reaching out to Muslim consumers in Ramadan
13, July, 2012
With Ramadan barely days away, Monocle 24 discusses the increasing numbers of supermarkets and retailers who are reaching out to Muslim consumers through advertising and in-store offers. Ogilvy Noor discusses this growing trend, why brands are embracing their Muslim consumers, and how they can reach out and engage for a long term relationship. You can listen to the interview here in Monocle 24's podcast on 9th July, which starts at 32:20. Scroll down through more recent podcasts to reach 9/7/12 and listen to the preview or download in iTunes.
PR Week: Affluent and untapped
15, June, 2012
The key to connecting with Muslim Americans is respecting their unique qualities while recognizing the similarities to other US consumer markets, writes PR Week. One look at the American-Muslim demographic will reveal a young, educated, affluent population that's both highly loyal and eager to be engaged by US companies. Yet, the market is basically untapped. Research conducted by Pew Research Center, Ogilvy Noor, an Islamic branding consultancy, media research and advisory firm DinarStandard, and other organizations has begun to shed... [Requires subscription to view the whole article] Published in PRWeek, June 2012
Economist Intelligence Unit: The Sharia Conscious Consumer
29, May, 2012
Ignore the Sharia-conscious consumer at your peril. With the world’s Muslim population now at around1.8 billion and rising, few in business can turn their back on such a demographic. Since more than 50% of Muslims worldwide are under the age of 25 and, together, account for more than 10% of the world’s population, the prospects for the future look remarkably bright. From food and Islamic finance, the industry is spreading its wings into pharmaceuticals, fashion and tourism, among many other areas. But given the global nature of the business, the industry will grow at varying speeds in different regions, while certain segments will garner more attention than others.
“Muslim consumers are growing in the USA and they have money to spend”
21, May, 2012
WASHINGTON - Muslim consumers are growing in the U.S., and they have money to spend. Now, businesses are starting to take notice. [...] With an estimated disposable income of between $107 billion and $124 billion, Muslim Americans can influence the market, he said. If a business offers halal food products, for example, Muslim consumers will pick that business over others.
Times of India: Indian brands secure ‘halal’ stamp to woo Muslims in global markets
21, May, 2012
Islamic branding is an idea whose time has come, as brands tracking a broader consumer base get accustomed to Muslim sensibilities. It's not just about halal food alone, for it's at the forefront of the branding repertoire that resonates deeply with Muslim consumers around the globe. Homegrown brands like CavinKare, Daawat, Bikano, Goldwinner oil, Vadilal ice cream, Amrutanjan Health Care and Gujarat Ambuja Exports are embracing halal-certification to get a better foothold in markets like Singapore, Malaysia and Gulf Co-operation Council (GCC) countries.
Huffington Post: Muslim growth is good for marketing
12, April, 2012
"WASHINGTON (RNS) Muslim consumers are growing in the U.S. and they have money to spend. Now, businesses are starting to take notice." Read about the American Muslim Consumer, and how Ogilvy Noor is part of a pioneering conversation...