Ogilvy Noor in the Press

  • Ogilvy affirms leadership in Islamic branding with global public relations duties for the World Islamic Economic Forum

    1, October, 2012

    Singapore: October 1, 2012 – Ogilvy Noor, the world’s first bespoke Islamic Branding practice, has been selected by the World Islamic Economic Forum (WIEF) Foundation to develop and execute a worldwide public relations strategy for the upcoming 8th WIEF to be held in Iskandar Malaysia, Johor from 4-6 December 2012. The 8th WIEF is organised by WIEF Foundation and hosted by Government of Malaysia and Johor State Government.

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  • The National (UAE): Kraft’s Tang and Cheese popularity with Muslim consumers in Gulf

    24, September, 2012

    In analysing the popularity of some of the biggest brands in the Gulf, the National newspaper reflects on insights from Ogilvy Noor. Kraft, for example, rates in the top 5 of Muslim-friendly brands according to the Noor Brand Index. In this article, Kraft's enduring popularity is explored in reference to the growing concept of Islamic branding and the demands of Muslim consumers.

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  • Islamic wealth management report: Ogilvy Noor highlights the opportunity

    14, September, 2012

    In an extensive report by Swiss Bank Sarasin on Islamic Wealth Management in 2012, Ogilvy Noor's pioneering presence in the field of Islamic branding and understanding of how brands are perceived by Muslim consumers sets the scene for their explanation of the growth of this segment.

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  • Egypt Independent: Making travel halal

    3, September, 2012

    The Egypt Independent discusses Ogilvy Noor’s study about the rise of the Muslim consumer, and then explores the related development of the halal travel industry. "

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  • The Guardian (UK): Halal toothpaste, anyone? Religious observance has become a global brand

    3, September, 2012

    Ogilvy Noor's assessment of the growing Muslim consumer, as well as our advice on how to avoid the stereotypes of Ramadan are woven into a personal account of the growth of the halal industry.

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  • BBC Radio 4: The Future is Halal

    23, August, 2012

    In this radio documentary produced by the BBC, we are taken on a tour of the growing world of halal. Ogilvy Noor's Shelina Janmohamed explains to the programme the detailed findings from our pioneering publication "Brands, Islam and the new Muslim consumer", and paints the landscape across the diverse industries which are embracing 'halal'. You can read more about the documentary here, and also listen to the programme if you are in the UK.

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  • Brownbook talks to Ogilvy Noor about Designing the Moon for Ramadan

    2, August, 2012

    We spoke to Brownbook about designing the moon for Ramadan, offering an insight into the significance of the crescent moon design, and why the crescent symbol is important to Muslims. Brownbook is an urban lifestyle guide focusing on design, culture and travel across the Middle East and North Africa.

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  • WPP’s Atticus Awards: Ogilvy Noor wins in the Corporate Award category

    20, July, 2012

    WPP's Atticus Awards honour original thinking in communications services. This year we are delighted that Ogilvy Noor is the winner of the prestigious WPP Atticus award in the Corporate category. The Corporate Atticus recognises consistent achievement by a WPP Group company in producing high-quality professional publications. Ogilvy Noor won for its weekly blog which is found here.

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  • Monocle 24: Retailers reaching out to Muslim consumers in Ramadan

    13, July, 2012

    With Ramadan barely days away, Monocle 24 discusses the increasing numbers of supermarkets and retailers who are reaching out to Muslim consumers through advertising and in-store offers. Ogilvy Noor discusses this growing trend, why brands are embracing their Muslim consumers, and how they can reach out and engage for a long term relationship. You can listen to the interview here in Monocle 24's podcast on 9th July, which starts at 32:20. Scroll down through more recent podcasts to reach 9/7/12 and listen to the preview or download in iTunes.

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  • PR Week: Affluent and untapped

    15, June, 2012

    The key to connecting with Muslim Americans is respecting their unique qualities while recognizing the similarities to other US consumer markets, writes PR Week. One look at the American-Muslim demographic will reveal a young, educated, affluent population that's both highly loyal and eager to be engaged by US companies. Yet, the market is basically untapped. Research conducted by Pew Research Center, Ogilvy Noor, an Islamic branding consultancy, media research and advisory firm DinarStandard, and other organizations has begun to shed... [Requires subscription to view the whole article] Published in PRWeek, June 2012

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  • Economist Intelligence Unit: The Sharia Conscious Consumer

    29, May, 2012

    Ignore the Sharia-conscious consumer at your peril. With the world’s Muslim population now at around1.8 billion and rising, few in business can turn their back on such a demographic. Since more than 50% of Muslims worldwide are under the age of 25 and, together, account for more than 10% of the world’s population, the prospects for the future look remarkably bright. From food and Islamic finance, the industry is spreading its wings into pharmaceuticals, fashion and tourism, among many other areas. But given the global nature of the business, the industry will grow at varying speeds in different regions, while certain segments will garner more attention than others.

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  • “Muslim consumers are growing in the USA and they have money to spend”

    21, May, 2012

    WASHINGTON - Muslim consumers are growing in the U.S., and they have money to spend. Now, businesses are starting to take notice. [...] With an estimated disposable income of between $107 billion and $124 billion, Muslim Americans can influence the market, he said. If a business offers halal food products, for example, Muslim consumers will pick that business over others.

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