Ogilvy Noor in the Press

  • Marketing-Interactive runs feature on Islamic Marketing: “Beyond the call of duty”

    12, September, 2011

    Worth US$2.1 trillion globally, the Muslim market can’t be ignored. Marketing-Interactive finds out how companies can make the most of their opportunities. They talk to Ogilvy Noor to find out more about our segmentations, the 'Futurists' we identified, and about the Noor Brand Index

    Read More

  • Ogilvy Noor featured on FT.com’s blog BeyondBrics

    8, September, 2011

    Read our comment piece: "The Ramadan season is over. So what now for Muslim brands?"

    Read More

  • Ogilvy Noor: tailoring communications for Muslim consumers

    6, September, 2011

    Bizz.be asks: "One in five Belgians of foreign origin, and that percentage will rise. How can marketers reach these ethnic groups?"

    Read More


    5, July, 2011

    Ogilvy Noor's book "Brands, Islam and the New Muslim Consumer" wins top honour in WPP Group's annual Atticus awards for original published thinking in communication services.

    Read More

  • Youthquake in the Middle East

    6, April, 2011

    The Australian discusses the rise of the 'shabab' in recent events in the Arab world, and quotes Ogilvy Noor's groundbreaking study

    Read More

  • Meet the new Muslim consumer

    5, October, 2010

    Campaign Asia takes a deeper look into the cutting edge of branding, quoting Ogilvy Noor.

    Read More

  • Advertisers seek to speak with Muslim consumers

    12, August, 2010

    For decades, many Western companies failed to appreciate the unique needs of Muslim consumers, marketing experts say. Worse, some companies offended potential customers by not understanding religious sensitivities. But as the Islamic population has grown in size and affluence more multinationals are seeking to tap into the market.

    Read More

  • AdMap/ WARC: Young, Muslim and Ready to Engage, by Nazia Hussain

    1, August, 2010

    Young Muslim consumers are protective of their faith, inquisitive, demand honesty and integrity from brands, mirroring the CSR values that many global brands are striving to achieve, and are brand loyal.


  • Alrroya Aleqtissadiya: Launching first Islamic branding company in UAE

    17, July, 2010

    The halal market alone is worth a staggering US$2.1 trillion a year and is growing at US$500bn a year due to the growth of the global Muslim population.


  • Communicate: Its not the super bowl

    14, July, 2010

    Memac Ogilvy's Tanya Dernaika says brands that ignore spiritual aspects of the Holy Month will lose both customers and credibility. "Industry experts commonly refer to Ramadan as "prime time".


  • Communicate: Ogilvy study defines rise of “new Muslim consumer”

    14, July, 2010

    A survey on Islamic branding says a new generation is redefining what it means to be modern and Muslim, creating new meanings of religious pride, economic progress, and global citizenship.


  • Al Bayan: International value of “Halal” sector amounts to $2.1 trillion

    16, June, 2010

    Tanya Drnyaka, Strategic Planning Director at Ogilvy Noor, the company specialized in the the development of Islamic trademarks, confirmed that the "Halal" sector worldwide is worth $1.2 trillion, and is growing at a rate of $500bn annually.