- Ogilvy Noor in the Press
Ogilvy Noor in the Press
Ogilvy Noor: tailoring communications for Muslim consumers
6, September, 2011
Bizz.be asks: "One in five Belgians of foreign origin, and that percentage will rise. How can marketers reach these ethnic groups?"
OGILVY NOOR WINS WPP ATTICUS GRAND PRIX
5, July, 2011
Ogilvy Noor's book "Brands, Islam and the New Muslim Consumer" wins top honour in WPP Group's annual Atticus awards for original published thinking in communication services.
Youthquake in the Middle East
6, April, 2011
The Australian discusses the rise of the 'shabab' in recent events in the Arab world, and quotes Ogilvy Noor's groundbreaking study
Meet the new Muslim consumer
5, October, 2010
Campaign Asia takes a deeper look into the cutting edge of branding, quoting Ogilvy Noor.
Advertisers seek to speak with Muslim consumers
12, August, 2010
For decades, many Western companies failed to appreciate the unique needs of Muslim consumers, marketing experts say. Worse, some companies offended potential customers by not understanding religious sensitivities. But as the Islamic population has grown in size and affluence more multinationals are seeking to tap into the market.
AdMap/ WARC: Young, Muslim and Ready to Engage, by Nazia Hussain
1, August, 2010
Young Muslim consumers are protective of their faith, inquisitive, demand honesty and integrity from brands, mirroring the CSR values that many global brands are striving to achieve, and are brand loyal.
Alrroya Aleqtissadiya: Launching first Islamic branding company in UAE
17, July, 2010
The halal market alone is worth a staggering US$2.1 trillion a year and is growing at US$500bn a year due to the growth of the global Muslim population.
Communicate: Its not the super bowl
14, July, 2010
Memac Ogilvy's Tanya Dernaika says brands that ignore spiritual aspects of the Holy Month will lose both customers and credibility. "Industry experts commonly refer to Ramadan as "prime time".
Communicate: Ogilvy study defines rise of “new Muslim consumer”
14, July, 2010
A survey on Islamic branding says a new generation is redefining what it means to be modern and Muslim, creating new meanings of religious pride, economic progress, and global citizenship.
Al Bayan: International value of “Halal” sector amounts to $2.1 trillion
16, June, 2010
Tanya Drnyaka, Strategic Planning Director at Ogilvy Noor, the company specialized in the the development of Islamic trademarks, confirmed that the "Halal" sector worldwide is worth $1.2 trillion, and is growing at a rate of $500bn annually.
‘New Muslim Consumer’ revealed
10, June, 2010
According to a new study, Brands, Islam and the New Muslim Consumer, 38 per cent of respondents say that Islam is what gives them direction while 62 per cent agreed to the statement, "I am proud to be a Muslim.
Gulf Marketing Review
10, June, 2010
This issue of Gulf Marketing Review will feature Adidas, Clique Media, Kenya Airways, Unilever, Kraft, Samsung, Linkedin and Memac Ogilvy.