Our Blog
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The Friday Round-Up from Ogilvy Noor (17th Feb)
17, February, 2012
It’s Friday, so here is Ogilvy Noor’s Round-Up of the news to build your brand and your business with Muslim consumers. As this week the world’s attention has been focused on Valentine’s Day, we’re taking a look at the subject …
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How you can grow Muslim consumer affection for your brand
13, February, 2012
Here is our monthly column for Malaysia’s Marketing Magazine. February is traditionally, the month of love. Clever marketers rebuff the use of red hearts and cuddly toys; no swoony poems or cheesy chat up lines for us please. Thank you …
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The Friday Round-Up from Ogilvy Noor (10th Feb 2012)
10, February, 2012
It’s that happy time of the week, when Ogilvy Noor’s Friday Round-Up is published. We’ve got a big piece for you to think about this week: how to build global halal brands, published in the FT. It’s a must read …
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Featured in FT.com: Building global halal brands
10, February, 2012
This article was published today on FT.com The race is on to establish powerful international ‘halal brands’. The stakes are high: by some estimates, the global market for halal products is worth $500bn a year. But it’s a market strewn …
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The Friday Round-Up from Ogilvy Noor (3rd Feb 2012)
3, February, 2012
Thank goodness it’s time for Ogilvy Noor’s Friday Round-Up! If you’re in need of all important insights on growing your brand and your business with the Muslim consumer, here is your weekly dose of must-have news. This week at Ogilvy …
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The Friday Round-Up from Ogilvy Noor (27 Jan 2012)
27, January, 2012
It’s Friday and time for our much awaited Friday Round-Up. Here’s all the news you need, along with links to what we’ve been thinking about this week. Stay tuned every Friday for more! This is the weekly update that you …
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How to understand Muslims better through arts and culture. Top tips from world renowned organisations
26, January, 2012
At the world renowned British Museum, an interesting development is taking place in the quest to better get to know Muslims as people. Today the exhibition “Hajj: Journey to The Heart of Islam” is opening. The British Museum believes it …
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Fast Facts Brunei Darussalam
23, January, 2012
At Ogilvy Noor we know that you are busy growing your business and your brand. That’s why we are putting together this series of ‘Fast Facts’ to bring you key information in quick bite size chunks about topics of interest …
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The Friday Round-Up from Ogilvy Noor (20 Jan 2012)
20, January, 2012
Here is our Friday round up of what’s been happening in the world of Muslim consumers and Islamic branding. Make sure you stay tuned for your must-have digest, that will help grow your brand and your business with Muslim consumers. …
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Three top tips for talking to Muslim consumers in 2012
17, January, 2012
Here is our monthly column published in January’s edition of Marketing Magazine in Malaysia. By Shelina Janmohamed, Senior Strategist (Ogilvy Noor) and Shazia Khan, Associate Planning Director (Ogilvy & Mather Kuala Lumpur) The year is in full swing, and you …
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The Friday Round-Up from Ogilvy Noor (13 Jan 2012)
13, January, 2012
Every Friday we’ll be bringing you our weekly round up of news and articles about Muslim consumers from around the world, along with our publications and what we’ve been up to. Make sure you stay tuned for your must-have digest, …
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The Muslim consumer: building your brand for a fast-growing segment
9, January, 2012
This thought piece was published recently on FT.com The Muslim consumer: building your brand for a fast-growing segment By Shelina Janmohamed of Ogilvy Noor It’s the beginning of 2012 and you’ve come into work determined to flex your marketing muscles and …