Our Blog

  • Introducing “Generation M: Young Muslims Changing the World”

    1, September, 2016

    ‘A fresh and insightful perspective on one of the twenty-first century’s most important economic forces: young Muslims and how they are shaping their worlds.’ Sir Martin Sorrell, founder and CEO of WPP ‘Rapidly representing 25% of the global population, the …

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  • Ogilvy Noor wishes you a very blessed Eid

    Ogilvy Noor wishes you a very blessed Eid

    5, July, 2016

    Along with 1.6 billion Muslims around the world, we are celebrating the festival of Eid ul Fitr this week. One of the biggest annual occasions of the Islamic year, Eid marks the completion of the month of Ramadan during which …

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  • Hip in a hijab: what it means to be young, Muslim and female today

    12, January, 2015

    Ogilvy Noor’s VP Shelina Janmohamed set out to investigate what it means to be young, female and Muslim. She reports back in a radio documentary aired on the BBC here, and in The Telegraph.   Sarah Elenany is a fashion …

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  • Muslim teen girls challenging assumptions

    28, December, 2014

    This is taken from The National written by Shelina Janmohamed In London’s Hyde Park this summer, a horde of hijab-wearing teenage girls mobbed the latest YouTube sensation, Muslim-American Adam Saleh. Famous for his video pranks on unsuspecting New Yorkers, he …

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  • Eid Mubarak from Ogilvy Noor!

    Eid Mubarak from Ogilvy Noor!

    28, July, 2014

    Along with 1.8 billion Muslims around the world, we will be celebrating the Islamic festival of Eid ul Fitr this week. One of the biggest annual occasions of the Islamic year, Eid marks the completion of the month of Ramadan …

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  • British Muslims identify hydration as number one health concern during Ramadan

    30, June, 2014

    Ogilvy Noor is delighted to have been working with Clinova to better understand the hydration needs and worries of British Muslims during Ramadan. Last weekend the UK’s 2.7 million Muslims celebrated the start of Ramadan, the month of fasting. Those …

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  • Ogilvy Noor wishes you a blessed Ramadan

    30, June, 2014

    This weekend, Muslims around the world began fasting for the month of Ramadan. From dawn till dusk, nothing will be consumed – no food or drink. And other physical indulgences like smoking and sex are also restricted during daylight hours. …

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  • Fashion’s missed Muslim market opportunity

    2, May, 2014

    Ogilvy Noor talks to Business of Fashion Magazine about the growing industry of Muslim fashion and why global brands need to start getting involved. The original article was published here. Socio-economic and political developments, aided by the connectivity of the Internet, …

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  • Ogilvy Noor is proud to be part of the UK’s first national brand campaign for Muslim consumers

    Ogilvy Noor is proud to be part of the UK’s first national brand campaign for Muslim consumers

    14, March, 2014

    Ogilvy Noor, Ogilvy Public Relations/London and Geometry Global join forces to support first national brand campaign aimed at British Muslim consumers ieat Foods successfully launched in Sainsbury’s across the UK                     …

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  • The Friday Round Up (31 Jan): Chicken Cottage, more demand for halal, pensions, continuous commerce and more…

    The Friday Round Up (31 Jan): Chicken Cottage, more demand for halal, pensions, continuous commerce and more…

    31, January, 2014

    It’s our first Friday round up of the year and we have got lots of news! In depth The importance of continuous commerce and consistency of touchpoints is important when addressing Muslim consumers. As part of Ogilvy’s thought leadership on continuous …

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  • Celebrating the mawlid, the birthday of the Prophet Muhammad

    14, January, 2014

    This week around the world, Muslims are celebrating the ‘mawlid’, the celebration of the birth of the Prophet Muhammad. For many Muslims this is a longstanding historical and cultural event which they see as an expression of their joy and …

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  • Brand Integrity: No faking it

    Brand Integrity: No faking it

    14, January, 2014

    The importance of continuous commerce and consistency of touchpoints is important when addressing Muslim consumers. As part of Ogilvy’s thought leadership on continuous commerce we discuss consistency, community and integrity for Muslim consumers. Here’s a statistic to make any marketer …

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