Ogilvy Noor in the Press

  • Aurora Magazine: The New Muslim Consumer

    3, March, 2014

    Ogilvy Noor's President John Goodman talks to Aurora Magazine.

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  • BBC: the rise of the halal business Chicken Cottage on British high streets

    15, January, 2014

    The BBC looks at the success of halal British fast food chain Chicken Cottage and its appeal to Muslim and non-Muslim consumers alike. Watch out for some expert insight from Ogilvy Noor’s VP around 2 mins 25.

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  • Ogilvy Noor to be a judge for the Global Islamic Economy Award

    14, October, 2013

    As part of the Global Islamic Economy Summit, Ogilvy Noor will be a judge for the inaugural annual Global Islamic Economy Award.

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  • The National: UAE consumers reveal top 10 brands

    10, September, 2013

    Ogilvy Noor's Vaquas Alvi talks to The National about the latest news on the UAE's favourite brands

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  • Channel 4 (UK): Ramadan and Muslim shoppers

    6, August, 2013

    Shelina Janmohamed, Ogilvy Noor's Vice President, is featured on the UK's Channel 4 television station which has been running a series called Ramadan Reflections. Shelina shares her personal thoughts on the growing outreach in the UK to Muslim shoppers during the month of fasting.

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  • BBC: UK supermarkets reach out during Ramadan

    6, August, 2013

    British shops are increasing their offers during Ramadan to attract Muslim shoppers. Ogilvy Noor's VP Shelina Janmohamed talks to BBC Radio 4 about this new trend and the response of Muslim consumers.

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  • BBC: World Islamic Economic Forum comes to London

    5, July, 2013

    Ogilvy Noor's Vice President Shelina Janmohamed spoke to BBC Radio 4 this week following the announcement in London by the Malaysian Prime Minister and the Mayor of London that the 9th World Islamic Economic Forum will be held in London in October.

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  • BBC World Service: the growing Muslim consumer market, fashion and finance

    4, June, 2013

    Ogilvy Noor's Vice President Shelina Janmohamed talks about the growing Muslim consumer market, the rise of the Muslim fashion industry, the Indonesia Islamic Fashion Fair and the broad appeal of Islamic finance. The interview begins at 28 mins 25 seconds

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  • Indonesia Islamic Fashion Fair, Jakarta, 31st May 2013

    4, June, 2013

    Ogilvy Noor was invited to speak at the Indonesia Islamic Fashion Fair #IIFF2013 in Jakarta, held from 30 May - 2 June 2013. We spoke on a panel discussing "Identify Your DNA, Branding and Marketing for the Fashion Business", looking at the opportunity for Indonesia to establish a leadership role in the Muslim fashion industry.

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  • FT.com: Marketing for Ramadan

    4, June, 2013

    It’s less than six weeks until Ramadan, the Islamic month of fasting, and the busiest marketing time in the Muslim world. So any brand worth its salt should be paying attention to their relationship with Muslim consumers. In this thought piece published on FT.com, we take a deep dive into changing Muslim consumer habits during Ramadan, and how brands can establish and build on relationships during this month. It's the must-read guide for engaging with Muslim consumers during the sacred month of fasting. Read the full piece on FT.com

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  • Berita Harian (Singapore): Helping MNCs address the problem of Islamaphobia

    26, April, 2013

    In this week's Berita Harian, published in Singapore, in Malay language, the paper talks to Ogilvy Noor Vice President Shelina Janmohamed about the importance of the Muslim consumer market, and why brands should be brave and reach out to this growing segment.

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  • Raconteur Media in The Times: Islamic finance 16 page special report

    18, April, 2013

    This report was originally published in ‘Islamic Finance‘ by Raconteur Media on 16th April 2013 in The Times exploring the growth of the Islamic finance sector in the UK, in light of the Islamic Finance task force set up by the UK government. "In the wake of the global financial crisis, Islamic finance has gathered momentum with Sharia-compliant principles..." Read the full report here.

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