Ogilvy Noor in the Press
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Gulf Marketing Review
10, June, 2010
This issue of Gulf Marketing Review will feature Adidas, Clique Media, Kenya Airways, Unilever, Kraft, Samsung, Linkedin and Memac Ogilvy.
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Arab Ad: Ogilvy Noor to Focus on Islamic Branding
10, June, 2010
In partnership with TNS, Ogilvy & Mather's two-year survey in the making reveals what drives Muslims as consumers, against the vast backdrop of ethnic, economic, political and religious diversity of the Muslim world.
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The Daily Star: Ogilvy & Mather’s research defines global rise of the ‘New Muslim Consumer’
9, June, 2010
As political and business leaders of the Muslim world came together in Kuala Lumpur for the 6th World Islamic Economic Conference...
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Launch of Ogilvy Noor at the World Islamic Economic Forum
1, June, 2010
John Goodman, President, Ogilvy & Mather South and Southeast Asia, speaks to Astro Awani about the new interdisciplinary Islamic branding practice.
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CNBC interview: Launch of Ogilvy Noor and ‘Brands, Islam and the new Muslim consumer’ (in Arabic)
1, June, 2010
CNBC interview with Tanya Dernaika on the launch of Ogilvy Noor and 'Brands, Islam and the new Muslim consumer'.
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BBC World interview: ‘Brands, Islam and the new Muslim consumer’ and the global launch of Ogilvy Noor
1, June, 2010
BBC World interviews Tanya Dernaika on the recently released research 'Brands, Islam and the new Muslim consumer' and the global launch of Ogilvy Noor.
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Coverage of Ogilvy Noor’s launch at the World Islamic Economic Forum
1, June, 2010
TV coverage from Malaysia's TV3.
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Muslim consumers loyal to CSRdriven brands
31, May, 2010
Muslim consumers in Saudi Arabia, Indonesia, Malaysia and Egypt placed Nestle, Lipton and Kraft among the top five Muslimfriendly brands, while banks and insurance firms came at the bottom, according to Noor Brand Index.
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Branding agency Ogilvy Noor launched with Muslim focus
27, May, 2010
Ogilvy & Mather has announced the launch of Ogilvy Noor, which the agency describes as 'a multidisciplinary global Islamic branding practice that aims to help brands better engage with Muslim consumers worldwide"...
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Ogilvy & Mathers Research Defines the Global Rise of the ‘New Muslim Consumer’
25, May, 2010
As political and business leaders of the Muslim world came together in Kuala Lumpur for the 6th World Islamic Economic Conference, a tectonic shift is happening in the Muslim world.