Ogilvy Noor in the Press

  • Economist Intelligence Unit: The Sharia Conscious Consumer

    29, May, 2012

    Ignore the Sharia-conscious consumer at your peril. With the world’s Muslim population now at around1.8 billion and rising, few in business can turn their back on such a demographic. Since more than 50% of Muslims worldwide are under the age of 25 and, together, account for more than 10% of the world’s population, the prospects for the future look remarkably bright. From food and Islamic finance, the industry is spreading its wings into pharmaceuticals, fashion and tourism, among many other areas. But given the global nature of the business, the industry will grow at varying speeds in different regions, while certain segments will garner more attention than others.

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  • “Muslim consumers are growing in the USA and they have money to spend”

    21, May, 2012

    WASHINGTON - Muslim consumers are growing in the U.S., and they have money to spend. Now, businesses are starting to take notice. [...] With an estimated disposable income of between $107 billion and $124 billion, Muslim Americans can influence the market, he said. If a business offers halal food products, for example, Muslim consumers will pick that business over others.

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  • Times of India: Indian brands secure ‘halal’ stamp to woo Muslims in global markets

    21, May, 2012

    Islamic branding is an idea whose time has come, as brands tracking a broader consumer base get accustomed to Muslim sensibilities. It's not just about halal food alone, for it's at the forefront of the branding repertoire that resonates deeply with Muslim consumers around the globe. Homegrown brands like CavinKare, Daawat, Bikano, Goldwinner oil, Vadilal ice cream, Amrutanjan Health Care and Gujarat Ambuja Exports are embracing halal-certification to get a better foothold in markets like Singapore, Malaysia and Gulf Co-operation Council (GCC) countries.

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  • Huffington Post: Muslim growth is good for marketing

    12, April, 2012

    "WASHINGTON (RNS) Muslim consumers are growing in the U.S. and they have money to spend. Now, businesses are starting to take notice." Read about the American Muslim Consumer, and how Ogilvy Noor is part of a pioneering conversation...

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  • “Brands Can Win by Tapping Muslim Market”

    9, April, 2012

    The CMO site discusses how brands can engage with the Muslim consumer, the world's fast growing consumer segment in size and spending power. Quoting Ogilvy Noor's study on the American Muslim Consumer segment, the article quotes: "They want brands to reach out to them and show them the same respect as other faiths (pdf). And because Muslim communities all over the world tend to emphasize and trust in relationships, word of mouth and peer influence are extremely important. If brands can see every interaction with the Muslim consumer as an interaction with the Muslim community as a whole, addressing Muslims can pay off in a big way."

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  • Marketing-Interactive: Is Online The New Space For Halal?

    22, March, 2012

    In Malaysia following the recent report of a 'halal' Facebook, there are now plans to launch a 'halal' group-buying site. Learn more about Ogilvy Noor's expert advice on how the influential Muslim Futurists are using the Internet and Social Media.

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  • Daily Star (Bangladesh): Ogilvy Noor says Islamic branding is an untapped opportunity

    28, February, 2012

    Ogilvy Noor's president John Goodman discusses opportunities for Islamic Branding in Bangladesh. Goodman explains that 'advertisers can tap the tastes of the Muslim majority in Bangladesh as well as in the rest of the world through Islamic branding. "There are 1.6 billion Muslims in the world, which can be a major market for the advertisers," he said. In a first of its kind, the advertising agency has launched a consultancy service dedicated to help marketers build brands that appeal to Muslim consumers. Ogilvy Noor, as it is named, is positioned as the world's first marketing consultancy service focused on Islamic branding practices. Goodman said Islamic branding is a largely untapped opportunity for the domestic and global market. So, Ogilvy Bangladesh also wants to work on Islamic branding practices.'

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  • FT.com publishes Ogilvy Noor’s thought piece – The Muslim consumer: building your brand for a fast-growing segment

    9, January, 2012

    It’s the beginning of 2012 and you’ve come into work determined to flex your marketing muscles and really make a splash for your brand by growing a new segment. Where should you look? The Muslim consumer. Here’s why: a global population of 1.8bn people who say their faith shapes their consumption choices. It’s a market estimated at $2.1tr. And its movers and shakers are the ‘Futurists’: predominantly young, tech-savvy Muslims who take pride in their faith but embrace modernity, marketing and – most of all – brands. So here are three tips on engaging with this lucrative, untapped and potentially very loyal consumer base: focus on finance, fashion and food.

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  • CNN’s blog discusses Ogilvy Noor’s findings on American Muslim consumers

    16, December, 2011

    CNN's blog discusses the power of the American Muslim consumer and quotes Ogilvy Noor's findings to illustrate how brands can better engage with them

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  • Forbes India talks about Ogilvy Noor Turning Muslim Consumers’ Problems into Marketing Solutions

    8, December, 2011

    Companies are discovering Muslims as consumers. According to Nazia Du Bois (Nee Hussain), Director of Cultural Strategy at Ogilvy & Mather Worldwide, Muslim consumers total almost 1.8 billion people worldwide. The halal market, which refers to that which is permissible according to Islamic law, is worth $2.1 trillion. Ogilvy Noor became the world’s first Islamic branding agency in 2010 and offers advice on how to build brands that appeal to Muslim consumers.

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  • Global Islamic Finance Magazine features Ogilvy Noor discussing “How to run an Islamic Bank”

    20, November, 2011

    "Islamic banking and finance has changed the financial systems creating an alternative tothe conventional way of banking," says the magazine. In their feature article, they discuss aspects that "encourage the demand for Islamic finance and banking and explore the perspective of the consumer" looking at the spreadingof awareness in Islamic banking of marketing, promotional strategies and branding.

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  • Ogilvy & Mather to Receive 2011 Multicultural Award

    28, October, 2011

    Based on the work in the American Muslim Consumer market and the 2010 research report, “A little empathy goes a long way: How brands can engage the American Muslim consumer”, the 2011 Multicultural Award will be presented to Ogilvy & Mather at the third annual American Muslim Consumer Conference.

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