Ogilvy Noor in the Press

  • WARC: The ‘next billion’ consumers: How brands can engage Muslim millennials

    10, November, 2016

    This article, based on research from Ogilvy Noor, outlines why young Muslim women are an overlooked opportunity for marketers and how brands can market to a segment that values faith and modernity. It is based on an exclusive interview with Ogilvy Noor's VP Shelina Janmohamed (log in is required)

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  • Jakarta Post: How the young Muslim generation is changing the world

    6, November, 2016

    Read about Ogilvy's event in Jakarta, and what Ogilvy Noor's VP had to say at the book launch of "Generation M: Young Muslims Changing the World." The reporter recounts: "a young man wrote to her, saying, “It was like you were talking about me in your book and nobody has ever talked about that before, of what it’s like to be a young Muslim today, which we rarely see in the media.”

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  • The Guardian: How Britain’s young Muslims are tapping into a £2 trillion market

    6, November, 2016

    From mint mojitos in Birmingham to scented oils in London, Generation M’s entrepreneurs are catering for an affluent group ignored by the big brands. The Guardian talks to Ogilvy Noor's VP and author of the book that coined the phrase "Generation M" to understand the big trends at play.

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  • Citizen Journalists Malaysia: Book on Global Thought Leadership on Muslim Consumers Launched

    6, November, 2016

    The publication reports on our launch event and panel discussion in Kuala Lumpur speaking to local experts and Generation M individuals to understand better what it means to be young and Muslim today and why brands need to pay attention

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  • BBC Radio 2: Believing in Beauty

    6, November, 2016

    Ogilvy Noor VP and author of "Generation M: Young Muslims Changing the World" talks about what beauty means, and what young Muslims today look like. You can catch Shelina Janmohamed around 37 minutes into the recording. (UK listeners only)

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  • Marketing Interactive: Are Singapore marketers conversing enough with the Muslim population?

    6, November, 2016

    Ogilvy Noor in Singapore discusses with young Muslims consumers what they seek from brands and why so far no-one has quite hit the mark in reaching out to them. Pictured: at the launch of "Generation M: Young Muslims Changing the World" at the Ogilvy offices in Singapore

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  • Media Diversified: The Muslim entrepreneurs making halal beauty products – for men

    4, November, 2016

    Our comment on the growing Muslim consumer market, and how personal care for both men and women is a key growth area in Muslim lifestyle

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  • New York Times: Muslims Assert Their Fashion Identity

    2, November, 2016

    Generation M is driving the growth of the Muslim fashion sector. We comment on the growing marketplace

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  • International Business Times: Meet the hijabi fashionistas on Instagram

    12, November, 2015

    Ogilvy Noor's Vice President Shelina Janmohamed comments on the growing number of global fashion brands reaching out to Muslim consumers.

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  • BBC Radio 4: Hip in a hijab

    12, January, 2015

    Meet the Mipsterz - or Muslim Hipsters - just one example of the growing number of articulate, style-conscious, politically-savvy, headscarf-wearing young women who are confronting cultural stereotypes at the same time as they negotiate the sometimes difficult divide between their own, their families' and society's expectations. In this radio documentary for the BBC, Shelina Janmohamed investigates what it means to be young, Muslim and female today.

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  • Campaign Asia: Beauty brands eyeing halal cosmetics

    12, January, 2015

    Ogilvy Noor's President John Goodman, and VP Shelina Janmohamed, spoke to Campaign Asia looking at the surprising and rapid growth of the the halal cosmetics industry.

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  • 2nd Islamic Economy Awards

    12, January, 2015

    The winners of the annual Islamic Economy Awards, hosted by the Ruler of Dubai, are due to be announced this Wednesday 14th January. Ogilvy Noor Vice President, Shelina Janmohamed, is on the panel of judges, that aims to recognise the best of organisations and individuals driving forward this sector.

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