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  • Five important words to understand when speaking to Muslim consumers

    Five important words to understand when speaking to Muslim consumers

    23, May, 2013

    In engaging in conversation with any consumer, it is important to find the right language and to ensure that your words are authentic and resonate with the consumer’s understanding of those words. This is crucial in talking to Muslim consumers …

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  • The Friday Round Up (11 May): shariah, learning Arabic, Nestle Malaysia, missing the halal opportunity, and Polish halal…

    The Friday Round Up (11 May): shariah, learning Arabic, Nestle Malaysia, missing the halal opportunity, and Polish halal…

    17, May, 2013

    Welcome to this week’s Friday Round Up. Salam! Peace! and enjoy! In depth The word shariah is important to Muslim consumers, but it’s a word that comes with political baggage and can create nervousness among brands. What should a brand …

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  • Do Muslim consumers want shariah, and what does it mean anyway?

    Do Muslim consumers want shariah, and what does it mean anyway?

    16, May, 2013

    With the world’s Muslim population estimated at 1.8 billion, and their spend worth in excess of $2.1 trillion, businesses are starting to wake up to the potential of the Muslim consumer market. Muslim consumers have specific needs and aspirations when …

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  • The Friday Round Up (10 May): Tea time, Saudi Futurists, Muslim fashion statements, employee rights, halal hotels and more

    The Friday Round Up (10 May): Tea time, Saudi Futurists, Muslim fashion statements, employee rights, halal hotels and more

    10, May, 2013

    This week we bring you our AdCritique feature, an insight into the Futurists of Saudi Arabia plus the best stories from consumer markets. In depth There are Muslims who live as part of minority populations, particularly in Western nations where …

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  • The Friday Round Up (3 May): Pew report, Arab media study, Ramadan, Qatar, SMEs, pork-free airlines and more

    The Friday Round Up (3 May): Pew report, Arab media study, Ramadan, Qatar, SMEs, pork-free airlines and more

    3, May, 2013

    This week we have our usual round up of great stories for the world of Muslim consumers, and we also draw your attention to some deeper studies that have been published. In depth In our newsletter this month we look …

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  • April Muslim Consumer Briefing

    April Muslim Consumer Briefing

    3, May, 2013

    In our newsletter this month we look at the face of today’s Muslim consumer and deep dive into the breadth of the halal industry. We also bring you news of a major Islamic finance report. And of course we have our …

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  • The Friday Round Up (26 Apr): St George, male skincare, 2013 trends, edible tableware, bangers and mash, Ramadan TV, physiological prayer mats and more

    The Friday Round Up (26 Apr): St George, male skincare, 2013 trends, edible tableware, bangers and mash, Ramadan TV, physiological prayer mats and more

    26, April, 2013

    Welcome once again to our Friday Round Up, bringing you the best insights and news from around the world in Muslim consumer trends. In depth In this week’s Berita Harian, published in Singapore, in Malay language, the paper talks to …

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  • Berita Harian (Singapore): Helping MNCs address the problem of Islamaphobia

    26, April, 2013

    In this week’s Berita Harian, published in Singapore, in Malay language, the paper talks to Ogilvy Noor Vice President Shelina Janmohamed about the importance of the Muslim consumer market, and why brands should be brave and reach out to this …

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  • The Friday Round Up (19 Apr): winning over consumers, in-depth Islamic finance, halal hotel websites, Ramadan TV broadcasts and more

    The Friday Round Up (19 Apr): winning over consumers, in-depth Islamic finance, halal hotel websites, Ramadan TV broadcasts and more

    19, April, 2013

    This week we’ve been busy in the global media. And of course we’ve got the latest stories from around the world about Muslim consumer markets. In depth This in-depth report was originally published in ‘Islamic Finance‘ by Raconteur Media on 16th April …

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  • Raconteur Media in The Times: Islamic finance report

    Raconteur Media in The Times: Islamic finance report

    18, April, 2013

    This report was originally published in ‘Islamic Finance‘ by Raconteur Media on 16th April 2013 in The Times exploring the growth of the Islamic finance sector in the UK, in light of the Islamic Finance task force set up by the UK …

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  • Winning over the Muslim consumer

    Winning over the Muslim consumer

    18, April, 2013

    Singapore’s Business Times published a full page feature ‘From the desk of Shelina Janmohamed, Vice President of Ogilvy Noor’, looking at the growth of the Muslim consumer market and why it is significant for businesses. Winning over the Muslim consumer …

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  • Islamic banking in retail: Reaching out to UK customers by daring to be different

    Islamic banking in retail: Reaching out to UK customers by daring to be different

    18, April, 2013

    This article was originally seen in ‘Islamic Finance‘ published by Raconteur Media on 16th April 2013 in The Times. It is a thought piece on retail Islamic banking, featuring insights from Ogilvy Noor. RETAIL BANKING Islamic banks must demonstrate how …

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