Our Blog

  • How to smarten up your branding this Ramadan

    1, August, 2011

    ‘Ramadan Kareem!’ will be ringing across the Muslim world today on the first day of the Islamic month of Ramadan. For the next month, Muslims will be fasting from dawn to dusk, allowing no physical intake such as food or …

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  • The Insider’s View at Ogilvy Noor

    27, July, 2011

    OgilvyNoor’s newest recruit, Shelina Janmohamed comments on her first 3 months at the world’s home of expertise on Muslim consumers… At first glance religion and shopping don’t seem very likely bedfellows. After all, religionists often rail against consumerism eating away at …

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  • What now for Pakistan?

    18, July, 2011

    In the same week that Osama Bin Laden was killed in Pakistan, there were adverts promoting a conference in Karachi entitled “Islamic marketing renaissance”, a bid to position Pakistan as a global leader in Islamic marketing. It was a strange …

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  • Get creative in getting to know Muslims

    12, July, 2011

    As Ramadan approaches, Ogilvy Noor’s John Goodman (Regional Director of Ogilvy & Mather South and South East Asia) blogs about creativity in getting to know what drives Muslims and their diversity… Ramadan is a time for community and togetherness. It’s …

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  • Stars, Stripes and Crescents: How the American Muslim consumer wants halal to be mainstream American

    4, July, 2011

    It’s American Independence day today, and we’ve got a special guest post from Samar Taher, one of our colleagues in the New York office…  My first stop, Jackson heights, the halal meat store. As I enter, the butcher greets me …

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  • Ogilvy Noor Wins WPP Atticus Grand Prix

    30, June, 2011

    Hurrah! Our groundbreaking publication “Brands, Islam and the New Muslim Consumer: How to Build Brands That Appeal to Muslims” has just won the Grand Prix award in the WPP Atticus Awards.   The book was the best submission in the …

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  • How to open doors to worldwide Muslim influencers: the case of Kazakhstan

    27, June, 2011

    Stereotypes are the enemy of good marketing. And nowhere does this mantra strike more true than for Kazakhstan. This relatively unknown place came infamously to prominence in 2006 with the satirical character Borat from the film of the same name. …

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  • We’ve been thinking about… Muslim Youth Redefining Leadership

    5, June, 2011

    Part of building up OgilvyNoor’s expertise is for us to chat to those in the know, and we’ve been doing that recently with academics that specialise in Middle Eastern and Muslim countries. “All the books are out of date!” is …

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  • Ogilvy Noor celebrates its first birthday

    4, June, 2011

    Happy Birthday to OgilvyNoor! We’re celebrating a year since our launch, as the world’s first home of expertise on marketing to Muslim consumers. Last year, we published our groundbreaking research “Brands, Islam and the New Muslim consumer” which addresses the …

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  • Welcome to our new blog!

    3, June, 2011

    We’re excited to announce a new-look website, which includes this blog! The OgilvyNoor team will be posting here regularly about the work we’re doing, our thoughts on current events, and all things of interest to those who better want to …

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