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  • The Friday Round Up (12 Apr): Muslim storytelling, halal clubs and halal hubs, food apps, art scenes and the virtues of speaking for yourself…

    The Friday Round Up (12 Apr): Muslim storytelling, halal clubs and halal hubs, food apps, art scenes and the virtues of speaking for yourself…

    12, April, 2013

    This week we’re covering everything from social media, to storytelling, to Newsweek and halal hubs. In depth This month’s AdCritique looks at how personal storytelling can overcome Muslim consumer worry and doubt, and understand how a brand can be integrated …

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  • AdCritique: How to tell a personal Muslim story and build credibility and trust

    AdCritique: How to tell a personal Muslim story and build credibility and trust

    12, April, 2013

    This month’s AdCritique looks at how personal storytelling can overcome Muslim consumer worry and doubt, and understand how a brand can be integrated into Muslim life. Our example comes from McDonald’s in Malaysia, telling the story of Nasir, the importance …

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  • The Friday Round Up (5 Apr): halal is not just what you eat, milk banks, Twitter anonymity, body piercing, and top Facebook brands…

    The Friday Round Up (5 Apr): halal is not just what you eat, milk banks, Twitter anonymity, body piercing, and top Facebook brands…

    5, April, 2013

    Salam and welcome to this week’s Friday Round Up, with insights and analysis of the Muslim consumer market. In depth It is a multitrillion-dollar sector. But halal is not just about food – as a conference displaying Malaysia’s lead in …

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  • Halal: it’s not just what you eat

    Halal: it’s not just what you eat

    4, April, 2013

    It is a multitrillion-dollar sector. But halal is not just about food – as a conference displaying Malaysia’s lead in the area illustrates, it is rapidly evolving into consumer goods, pharmaceuticals and Islamic finance, with interest also from the Arabian …

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  • Connecting and engaging through shared values, culture and faith

    Connecting and engaging through shared values, culture and faith

    4, April, 2013

    When people talk of halal – meaning permitted – the first thought goes to meat, as animals must be slaughtered according to Quranic prescription. Pig products and alcohol are inherently haram, meaning forbidden. In between these two poles is a …

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  • Ogilvy Noor: March Muslim Consumer Briefing

    Ogilvy Noor: March Muslim Consumer Briefing

    29, March, 2013

    In this month’s Muslim Consumer Briefing we look at the politics of halal, Muslim futurists and social enterprise, how to create standout Muslim fashion imagery, plus trends in Islamic finance, Muslim travel guides and the secrets of Muslim women and …

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  • Ogilvy Noor on FT.com: The politics of halal

    Ogilvy Noor on FT.com: The politics of halal

    29, March, 2013

    Our latest thought piece is published on FT.com By Shelina Janmohamed of Ogilvy Noor Last month in Sri Lanka, serious violence broke out among local Buddhists when the government said it was considering a halal certification scheme. The scheme was aimed …

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  • Friday Round Up (22 March): stylish hijab, Halal Qatar, Islamic finance task force, milkshakes and Muslim travel guides to Korea and Australia

    Friday Round Up (22 March): stylish hijab, Halal Qatar, Islamic finance task force, milkshakes and Muslim travel guides to Korea and Australia

    22, March, 2013

    Welcome to this week’s round up! In depth How should an upcoming Muslim fashion brand uphold its Islamic values while at the same time cutting through the clutter of a competitive fashion marketplace? In this month’s AdCritique feature we look …

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  • AdCritique: creating standout Muslim fashion

    AdCritique: creating standout Muslim fashion

    22, March, 2013

    How should an upcoming Muslim fashion brand uphold its Islamic values while at the same time cutting through the clutter of a competitive fashion marketplace? In this month’s AdCritique feature we look at one brand in Pakistan trying to do …

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  • The Friday Round Up (15 March): Islamic social enterprise, YouTube satire, hajj-safe, Muslim middle class, Twitter history and more…

    The Friday Round Up (15 March): Islamic social enterprise, YouTube satire, hajj-safe, Muslim middle class, Twitter history and more…

    15, March, 2013

    Welcome to our weekly coverage of in-depth and global trends when it comes to Muslim consumers. In depth The world wide social enterprise movement is gaining momentum alongside a growth in awareness and activities by Muslims who see the opportunities …

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  • From the Guardian: Islamic finance and the worldwide social enterprise movement

    From the Guardian: Islamic finance and the worldwide social enterprise movement

    15, March, 2013

    Ogilvy Noor’s Vice President Shelina Janmohamed took part in a live online discussion at the Guardian’s website on the relationship between Islam and social enterprise. Here is an extract pasted below. You can read the full discussion with other participants …

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  • Friday Round Up (8th March): spotlight on Muslim women, espresso, hijab happy hair, Chile halal, Tartarstan and more…

    Friday Round Up (8th March): spotlight on Muslim women, espresso, hijab happy hair, Chile halal, Tartarstan and more…

    8, March, 2013

    It’s International Women’s Day today, and we are taking a look at some of our insights into Muslim women around the world. Of course we also have news from around the Muslim world. In the news Congratulations to Ogilvy Noor’s …

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