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  • The Friday Round Up (20 Sep): Hajj is coming! coffee, luxury spend, chefs and social media, airlines and digital and more…

    20, September, 2013

    Welcome to this week’s Friday Round Up! We’re looking at subjects as diverse as coffee, luxury and the commercialisation of hajj. In depth The hajj is less than four weeks away, starting around October 13th. Any brand hoping to have …

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  • The Friday Round Up (13 Sep): frat houses, top tweeters, upcoming hajj, Arabian creativity, Saudi advertising trends and more

    The Friday Round Up (13 Sep): frat houses, top tweeters, upcoming hajj, Arabian creativity, Saudi advertising trends and more

    13, September, 2013

    It’s Friday and time to take a look at the best news and insight for the growing Muslim consumer market. We’ve just passed Ramadan and Eid ul Fitr and now we turn our focus towards the upcoming events of hajj …

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  • AdCritique: Products at the crossroads of faith and fun

    AdCritique: Products at the crossroads of faith and fun

    6, September, 2013

    The consumption of alcohol is prohibited in Islam. But young Muslims seek alternatives in terms of flavour and perceived lifestyle. With beers and alcoholic drinks seen as modern, fun and edgy, it’s no surprise that non-alcoholic equivalents are becoming increasingly …

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  • The Friday Round Up (6 Sep): halal beer, Malaysian re-branding, Ramadan lessons, and social media growth…

    The Friday Round Up (6 Sep): halal beer, Malaysian re-branding, Ramadan lessons, and social media growth…

    6, September, 2013

    Welcome to this week’s Friday Round Up, with the best news and insights on the growing Muslim consumer market. In depth The consumption of alcohol is prohibited in Islam. But young Muslims seek alternatives in terms of flavour and perceived …

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  • The Friday Round Up (30 Aug): the halal market in ten years, halalfest, Facebook, internet empowerment, halal hotels and more…

    30, August, 2013

    Here are this week’s Friday links: Internet empowers India Muslim students Magazines targeting young Muslim women very popular in Indonesia, riding the growth of the Muslim fashion industry End of Ramadan is the beginning of local Islam-related consumer stories Preparations …

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  • The Friday Round Up (23 Aug): test-tube burgers, Malaysian cosmetics spend, Eid injuries, global halal market growth and more

    23, August, 2013

    This week we look at some final trends from Eid, and take a deeper dive into the halal market. Cheat sheet: sharp insights from Muslim consumers this week Are ‘test-tube’ burgers halal, and will Muslims eat them? An halal food …

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  • The Friday Round Up (16 Aug): post-Eid celebrations, hot halal trends, halal google, flying while Muslim and more

    The Friday Round Up (16 Aug): post-Eid celebrations, hot halal trends, halal google, flying while Muslim and more

    16, August, 2013

    After a busy Ramadan, we turn our attention to Eid and the celebrations around the world. In depth Eid Muslim Consumer Briefing: Along with 1.8 billion Muslims around the world, Ogilvy Noor has been celebrating Eid ul Fitr, the festival …

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  • August Muslim Consumer Briefing (Eid ul Fitr)

    7, August, 2013

    As Ramadan draws to a close, Muslims around the world celebrate the festival of Eid ul Fitr. In this special edition of the newsletter, we focus on Eid, how it’s celebrated, the trends that surround it, and look at some …

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  • Channel 4 (UK): Ramadan and Muslim shoppers

    Channel 4 (UK): Ramadan and Muslim shoppers

    6, August, 2013

    Shelina Janmohamed, Ogilvy Noor’s Vice President,  is featured on the UK’s Channel 4 television station which has been running a series called Ramadan Reflections. Shelina shares her personal thoughts  on the growing outreach in the UK to Muslim shoppers during the …

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  • AdCritique: building childhood memories with Muslim children, and brand affection with Muslim parents

    AdCritique: building childhood memories with Muslim children, and brand affection with Muslim parents

    5, August, 2013

    Young Muslims are growing up in Western nations feeling themselves at once strongly patriotic and strongly Muslim. They see their national, Western and Muslim identities as complementary, all of which make up who they are. Our research has found that …

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  • The Friday Round Up (2 Aug): Eid is coming, traffic, celebrations, travel and charitable giving

    The Friday Round Up (2 Aug): Eid is coming, traffic, celebrations, travel and charitable giving

    2, August, 2013

    As Ramadan draws into its last week, we continue to look at trends from the month of fasting, and we also turn our attention towards Eid, the celebration that follows Ramadan. In depth We’ve been looking at the UK supermarkets, …

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  • AdCritique: Ramadan must not be an excuse to exploit Muslim consumers

    AdCritique: Ramadan must not be an excuse to exploit Muslim consumers

    29, July, 2013

    Ramadan is a month of caring and giving, of being respectful and mindful of the thoughts and emotions of others. Despite these Ramadan values, and the fact that there is immense cultural pressure on Muslims to cook special treats in …

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