Who we are

Ogilvy Noor is a consultancy that understands the deep needs of Muslim consumers, the world's first bespoke service for this audience. We are part of the Ogilvy & Mather network.

How we can help

Our aim is to build strong authentic brands that empathise, appeal to and engage with Muslim audiences around the globe today.

Engaging with Muslim audiences

The Muslim consumer market, at 1.6bn people is undeniably the next important - and largely untapped - global opportunity. The Muslim lifestyle market is worth an estimated $2.6 trillion annually.

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3 Things Brands Need To Know About Generation M

According to Pew Research, over a quarter of the world’s population will be Muslim by the year 2050. The current Muslim lifestyle spend is at around $2.6 trillion, and the marketplace for halal products is expected to grow by 6 …


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Introducing “Generation M: Young Muslims Changing the World”

‘A fresh and insightful perspective on one of the twenty-first century’s most important economic forces: young Muslims and how they are shaping their worlds.’ Sir Martin Sorrell, founder and CEO of WPP ‘Rapidly representing 25% of the global population, the …