27, January, 2012
The Friday Round-Up from Ogilvy Noor (27 Jan 2012)
Assalam Alaikum. Welcome to Ogilvy Noor.
Ogilvy Noor launches ground-breaking study: 'Brands, Islam and the New Muslim Consumer'.
How to talk to Muslim consumers in 2012
Our latest column in Malaysia's Marketing Magazine outlines 3 simple methods to use in your communications in order to engage more effectively with your Muslim consumers. A simple 'Islamic' label won't win over hearts and minds. Instead, speak of values, talk to the community as a whole, and think about the wider mainstream appeal of your products and brand.
Brand Courage and the American Muslim Consumer
The Arab Spring is opening a new frontier for brands, but American marketers may want to look a little closer to home. Ogilvy Noor reports that engaging America’s 7 million Muslims takes courage, but pays dividends.
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Who we are
Ogilvy Noor is the world's first bespoke Islamic Branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally. -
Why Islamic Branding?
The Muslim consumer market, at 1.8bn people is undeniably the next important - and largely untapped - global opportunity. The halal market is worth $2.1 trillion and is growing at a remarkable $500bn annually. -
What we do
Ogilvy Noor is a full-service Islamic Branding consultancy and is part of Ogilvy & Mather. We offer tailored advice to any brand seeking to appeal to Muslim consumers today. -
Contact Us
We look forward to hearing from you. Ogilvy Noor is led by a core team of experts based in key Muslim markets in Asia, the Middle East, Europe and North Africa. We are able to conduct workshops in any country within the Ogilvy & Mather global network.
26, January, 2012
How to understand Muslims better through arts and culture. Top tips from world renowned organisations
23, January, 2012
Fast Facts Brunei Darussalam
Making a statement with fashion
Innocence and purity are powerful tools for advertising to Muslims
Laughter is the best (Islamic branding) medicine
OgilvyNoor on Twitter
- Example of when to exercise caution with Muslim consumers "Islamic academic criticises shop's apocalypse marketing" http://t.co/jgZ83LDH
- Kuwait ready to become hub for Islamic finance http://t.co/zT9jha4q
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