18, May, 2012
The Friday Round Up (18 May): halal beauty, Arab youth survey, Eco-Islam and mobile phone usage
Assalam Alaikum. Welcome to Ogilvy Noor.
Ogilvy Noor launches ground-breaking study: 'Brands, Islam and the New Muslim Consumer'.
How you can grow Muslim consumer affection for your brand
For the Muslim consumer, the love of community is extremely potent. Futurist Muslims – the young, tech-savvy, well-informed, movers and shakers of the Muslim consumer segment – have a strong sense of individual identity, which is balanced by a deep sense of community and caring for the collective. Successful brands are expected to be integrated into the collective web that makes up this social identity.
Featured on FT.com: Building global halal brands
The race is on to establish powerful international ‘halal brands’. The stakes are high: by some estimates, the global market for halal products is worth $500bn a year. But it’s a market strewn with confusion, as separate Muslim countries try to establish recognised standards and producers from outside the Muslim world also hurry to enter the market. That leaves many Muslim consumers crying out for reliable brands that will help them guide their choices. We look at the challenges, and explain how brands can succeed in this new marketplace.
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Who we are
Ogilvy Noor is the world's first bespoke Islamic Branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally. -
Why Islamic Branding?
The Muslim consumer market, at 1.8bn people is undeniably the next important - and largely untapped - global opportunity. The halal market is worth $2.1 trillion and is growing at a remarkable $500bn annually. -
What we do
Ogilvy Noor is a full-service Islamic Branding consultancy and is part of Ogilvy & Mather. We offer tailored advice to any brand seeking to appeal to Muslim consumers today. -
Contact Us
We look forward to hearing from you. Ogilvy Noor is led by a core team of experts based in key Muslim markets in Asia, the Middle East, Europe and North Africa. We are able to conduct workshops in any country within the Ogilvy & Mather global network.
Ramadan and insights into the meaning of crescent moon for Muslims
11, May, 2012
The Friday Round Up from Ogilvy Noor (11 May): Ramadan, Muslim fashion and halal tourism
The Muslim Futurist women: how to support their needs and their passions
Women’s magazines go headscarf and high fashion
Putting shariah at the core of your brand can reap rewards
OgilvyNoor on Twitter
- Ogilvy Noor's Friday Round Up is out: crescent moons, halal beauty, Arab youth survey, Eco-Islam and mobile phone usage http://t.co/sgQQWDSI
- Arab youth looks to economy: fair wages and rising cost of living top list of concerns across 12 Arab countries http://t.co/teQ8SIaL
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