Who we are

Ogilvy Noor is the world's first bespoke Islamic Branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally.

What we do

Ogilvy Noor is a full-service Islamic Branding consultancy and is part of Ogilvy & Mather. We offer tailored advice to any brand seeking to appeal to Muslim consumers today.

Why Islamic Branding?

The Muslim consumer market, at 1.8bn people is undeniably the next important - and largely untapped - global opportunity. The halal market is worth $2.1 trillion and is growing at a remarkable $500bn annually.

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Hip in a hijab: what it means to be young, Muslim and female today

Ogilvy Noor’s VP Shelina Janmohamed set out to investigate what it means to be young, female and Muslim. She reports back in a radio documentary aired on the BBC here, and in The Telegraph.   Sarah Elenany is a fashion …

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Muslim teen girls challenging assumptions

This is taken from The National written by Shelina Janmohamed In London’s Hyde Park this summer, a horde of hijab-wearing teenage girls mobbed the latest YouTube sensation, Muslim-American Adam Saleh. Famous for his video pranks on unsuspecting New Yorkers, he …