Our Blog
-
The Friday Round Up (18 May): halal beauty, Arab youth survey, Eco-Islam and mobile phone usage
18, May, 2012
Ogilvy Noor welcomes you to another wonderful Friday, and brings you a round up of insights and expertise on building brands with Muslim consumers. In-depth The crescent moon: You see it everywhere in the Muslim world, and on a huge …
-
The Friday Round Up from Ogilvy Noor (4 May): “On trend” Muslim fashion, Shariah nerves, and soaring Muslim consumption and confidence…
4, May, 2012
It’s Friday and welcome once again to Ogilvy Noor’s weekly round up. We’re here to help you build your brand with Muslim consumers. In-depth We’re tackling the thorny issue of branding and Shariah: Nervous about making your brand Shariah-friendly? It’s …
-
Fast Facts: Bangladesh
6, April, 2012
At Ogilvy Noor we know that you are busy growing your business and your brand. That’s why have put together this series of ‘Fast Facts’ to bring you key information in quick bite size chunks about topics of interest if …
-
The Friday Round-Up from Ogilvy Noor (9th March)
9, March, 2012
Happy Friday! In the Muslim world you may be greeted with the phrase “Jumu’ah Mubarak!” which has the similar meaning of ‘Blessed Friday!’ Friday is of course a good day because its also the day you get your Round-Up from …
-
Fast Facts: Indonesia
8, March, 2012
At Ogilvy Noor we know that you are busy growing your business and your brand. That’s why have put together this series of ‘Fast Facts’ to bring you key information in quick bite size chunks about topics of interest if …
-
Fast Facts Brunei Darussalam
23, January, 2012
At Ogilvy Noor we know that you are busy growing your business and your brand. That’s why we are putting together this series of ‘Fast Facts’ to bring you key information in quick bite size chunks about topics of interest …
-
So Eid, is that like the Muslim Christmas then?
23, August, 2011
Next week is the celebration of Eid ul Fitr which comes after the end of Ramadan. How should marketers approach this occasion, and for those who are less familiar with its significance to the Muslim consumer, is it helpful to …
-
What now for Pakistan?
18, July, 2011
In the same week that Osama Bin Laden was killed in Pakistan, there were adverts promoting a conference in Karachi entitled “Islamic marketing renaissance”, a bid to position Pakistan as a global leader in Islamic marketing. It was a strange …
-
How to open doors to worldwide Muslim influencers: the case of Kazakhstan
27, June, 2011
Stereotypes are the enemy of good marketing. And nowhere does this mantra strike more true than for Kazakhstan. This relatively unknown place came infamously to prominence in 2006 with the satirical character Borat from the film of the same name. …