Our Blog

  • The Friday Round-Up from Ogilvy Noor (9th March)

    Happy Friday! In the Muslim world you may be greeted with the phrase “Jumu’ah Mubarak!” which has the similar meaning of ‘Blessed Friday!’ Friday is of course a good day because its also the day you get your Round-Up from Ogilvy Noor.

    This week at Ogilvy Noor

    We highlight what you need to know about the growing Muslim consumer market: key numbers and facts that underscore why any brand needs to take this segment seriously. At Ogilvy Noor we call it the ‘rise of the third billion’. Yes, it really is such a vast and untapped opportunity.

    Our Fast Facts series continues this week as we look at Indonesia, the world’s largest Muslim population, and one of the ‘Next 11′. In quick bite-size chunks Fast Facts: Indonesia gives you the key information you need.

    News about Muslim consumers and the world of Islamic branding

    The UAE is the third-richest Islamic state. Qatar and Brunei top the list which is dominated by GCC countries

    Islamic cultures, arts and crafts vary widely. An organisation now tries to showcase and preserve their breadth

    Muslim religious tourism in the Middle East is a growth market

    S$100m Islamic loans for SMEs will be available from CIMB Singapore who says its proposition is  “good value” for Muslims and non-Muslims alike

    “Since 2011, some 4,787 halal certificates have been issued to manufacturers, premises and abattoirs in Malaysia”

    The world’s first halal baby food means convenience for Muslim mums

    Qatari Islamic Bank invests in information pods in the City of London in order to raise their UK profile

    The Canadian halal meat market is estimated at $214 million. Muslim households spend double the weekly average on meat products

    Can a growing gelatin market grasp the opportunity to open up to halal, kosher and vegetarian alternatives?

    Indonesia continues it growth: it will have an estimated $9.3tr economy by 2030, it has a fast-emerging middle class, and half its 238m population is under 30

    The emerging Halal cosmetic and personal care market is estimated at up to $14bn per annum and growing at 15%

    Shariah compliant investments grow in popularity for Canada’s 1m Muslims who see them as subset of ethical investment

Comments are closed.