The Friday Round-Up from Ogilvy Noor (6 April): halal cosmetics, Arab cities in Asia, and Hello! Magazine…
Welcome to this week’s look at developments in Islamic branding and engaging with Muslim consumers.
This week at Ogilvy Noor…
You can also read here what Ogilvy Noor’s President John Goodman had to say about the opportunities for Islamic branding in Bangladesh.
Missed our AdCritique this month? Read about the Muslim Futurist Women and how to support their needs and passions.
News about Islamic branding and Muslim consumers
Hello! Magazine is set to launch in Pakistan aiming at social segment that is well-known in the country itself but is rarely seen by outsiders
A new Muslim lifestyle magazine in India aims to open up a channel for advertisers to reach out to the country’s Muslims who make up 15% of the country’s population
The Atlantic takes a deep dive look at the rise of Islamic finance in its feature: “Who’s Afraid of Islamic Finance?”
“The USD$400 billion halal food market is a cash cow that Brazilian meat producers cannot afford to ignore”
Malacca’s new Arab City project aims to build links with Arab world to promote tourism, trade and cultural exchange
Halal food enhances the Kuala Lumpur Convention Centre’s appeal to Middle East visitors
Malaysia halal ingredient exports are set to increase by 10% covering areas such as food and beverage, palm oil, cosmetics, personal care, chemicals, and pharmaceuticals
For drugmakers “halal certification a relatively cost-effective way of gaining competitive edge” with Muslim consumers
“In the Middle East the market size for halal personal care products is estimated to be worth approx US$ 560 million”
The global beauty and personal care market grew 4% in 2009 while in the UAE the market showed sales up by nearly 10% during the same period
Halal cosmetics prove to be a market trend in the USA
El Hajj Products in Malaysia the first company to come out with JAKIM-certified skincare products, has its eyes set on the international market
‘Tremendous opps for halal flavours and ingredients’ for Europe’s 50m Muslims , whose halal market worth up to €50m http://bit.ly/HgG7t4