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From FT.com: Marketing for Ramadan
3, June, 2013
Ogilvy Noor’s thought piece was published this morning on FT.com By Shelina Janmohamed of Ogilvy Noor It’s less than six weeks until Ramadan, the Islamic month of fasting, and the busiest marketing time in the Muslim world. So any brand …
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The Friday Round Up: the future is halal, Eid around the world, our new newsletter and the death of the Eid card
24, August, 2012
Welcome back after the celebrations of Eid ul Fitr, which we marked in style with our new Ogilvy Noor monthly newsletter. The after-effects of Ramadan and Eid are still lingering, so we’re doing a round up this week of the …
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Eid Mubarak from Ogilvy Noor!
15, August, 2012
This week around the world, we will join 1.8 billion Muslims celebrating the Islamic festival of Eid ul Fitr. Marking the completion of Ramadan, the Islamic month of fasting, it is a day of great joy and new beginnings. After …
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The Friday Round-Up: gourmet dates, Saudi chefs, world’s biggest brands, Muslim Ramadan fashion and fasting with text messages
10, August, 2012
This is the final week of Ramadan, and devotions are reaching fever pitch for Muslims. The last ten nights are considered to be extra special, and according to the Quran one of them is “laylatul qadr”, the night of destiny …
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The Islamic tradition of dates in Ramadan, and its new modern twists
10, August, 2012
Look at any table that is being laid in advance of iftar, and one staple item wherever you are in the world in Ramadan is a box of dates. According to Islamic tradition, it is highly recommended to break your …
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Five top tips on engaging Muslim consumers in Ramadan
9, August, 2012
Ramadan is a time of communications clutter for Muslim consumers, with brands spending huge proportions of their annual budgets during the month of fasting. Here are five top tips on how you can cut through the background noise and make …
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The Friday Round Up: Ramadan creativity, crescent design, Muslim Olympians, mosque sound systems and family tourism
3, August, 2012
We’re almost half way through Ramadan already, and so we’re spending some time this week looking at symbolism, communications and experiences during the month of fasting. In depth Ever wondered why the crescent moon seems like it is everywhere when …
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Meet Sadia Qutubuddin: Ogilvy Executive Creative Director, and Asia-Pac Woman-to-Watch in Marketing
3, August, 2012
Campaign Asia recently noted its top Women to Watch in Marketing, and we were delighted that our own Sadia Qutubuddin was on the list. In her role as Executive Creative Director in Ogilvy Pakistan’s team, she is part of the …
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Designing the moon for Ramadan
2, August, 2012
We spoke to Brownbook about designing the moon for Ramadan, offering an insight into the significance of the crescent moon design, and why the crescent symbol is important to Muslims. Brownbook is an urban lifestyle guide focusing on design, culture …
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The Friday Round Up: Islamic reality TV, Muslim Olympians, Egypt Ramadan, Facebook Arabia and Scottish oats while fasting in the Middle East
27, July, 2012
It is the end of the first week of Ramadan, and also the beginning of the Olympics this evening! Two huge events of global scale to celebrate. In depth We immerse ourselves in the rich and colourful traditions of Ramadan …
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The Olympics, Muslim athletes and Ramadan
27, July, 2012
This evening the Olympics kicks off with its opening ceremony. Thousands of athletes and visitors have travelled from around the world for this celebration of sporting prowess, inclusivity and shared humanity. For the Muslim athletes, they have a dilemma, as …
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Ramadan traditions in Egypt: lanterns, cannons and night callers
26, July, 2012
Ramadan has many rich traditions which support Muslims in their fasting, developed over many centuries. They evoke a very special spiritual time, and will often trigger nostalgia and emotion. Feeling part of a bigger context The core of Ramadan is …