Our Blog
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The Friday Round Up (18 May): halal beauty, Arab youth survey, Eco-Islam and mobile phone usage
18, May, 2012
Ogilvy Noor welcomes you to another wonderful Friday, and brings you a round up of insights and expertise on building brands with Muslim consumers. In-depth The crescent moon: You see it everywhere in the Muslim world, and on a huge …
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Ramadan and insights into the meaning of crescent moon for Muslims
18, May, 2012
Ramadan, the Islamic month of fasting, is quickly approaching for Muslims, due to start around the 20th of July, and will last 29 or 30 days. I say ‘around’ for the date and duration, because the Islamic calendar is based …
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The Friday Round Up from Ogilvy Noor (11 May): Ramadan, Muslim fashion and halal tourism
11, May, 2012
It’s Friday and welcome once again to Ogilvy Noor’s weekly round up. We’re here to help you build your brand with Muslim consumers. In-depth With Ramadan barely weeks away, due to start in the second half of July, we look …
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Featured on FT.com: The Ramadan season is over. So what now for Muslim brands?
8, September, 2011
This week we are featured on FT.com discussing what happens after Ramadan. You can read the article below, or on the FT site: You’ve spent a huge chunk of your annual budget reminding your Muslim consumers that your brand exists. …
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Eid Mubarak from Ogilvy Noor!
29, August, 2011
Along with 1.8 billion Muslims around the world, we will be celebrating the Islamic festival of Eid ul Fitr this week…
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So Eid, is that like the Muslim Christmas then?
23, August, 2011
Next week is the celebration of Eid ul Fitr which comes after the end of Ramadan. How should marketers approach this occasion, and for those who are less familiar with its significance to the Muslim consumer, is it helpful to …
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If you’re a soft drinks brand and you want to capture the lucrative Ramadan market…
15, August, 2011
This week I’m looking at the fact that Ramadan brings its own special drinks which are indispensable favourites and which Muslim consumers simply cannot do without. What makes them part of the cultural fabric and what makes their sales spike during …
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Win Muslim consumers through effective Ramadan branding: tips on humour and charitable giving
8, August, 2011
Last week we looked at some generally smart ways that companies and brands can reach out to Muslim consumers during Ramadan. This week we want to extend the series to look at two additional values to tap into in order to …
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How to smarten up your branding this Ramadan
1, August, 2011
‘Ramadan Kareem!’ will be ringing across the Muslim world today on the first day of the Islamic month of Ramadan. For the next month, Muslims will be fasting from dawn to dusk, allowing no physical intake such as food or …