Who we are

Noor means ‘light’ in Arabic

We are a consultancy that understands the deep needs of Muslim consumers. Our aim is to build strong authentic brands that empathise, appeal to, and engage with Muslim audiences across the globe today.

We’ve won plenty of awards for our ground-breaking work. After all, our pioneering research and publications have led the industry in understanding Muslim consumers. Our clients includes well-known brands like Unilever, Nestle and American Express as well as newer names.

Our first study “Brands, Islam and the New Muslim Consumer” introduced the idea that faith and modernity go hand in hand. Our latest book “Generation M: Young Muslims Changing the World” brings to life the nuance, tensions and key characteristics of this audience for the first time ever.

We are based in key hubs where growth and trends in Muslim audiences are most exciting. At the same time, we leverage the global networks of Ogilvy & Mather and WPP or we can partner with your existing agencies in order to deliver our expertise. Working closely with our group specialists in communications disciplines as well as categories means that we have the deepest and most cutting edge insights to support your brand.

All of this is pulled together by a team of passionate experts in the field of Muslim marketing. Our aim is to offer practical support, whatever your stage of Muslim consumer engagement.