The Friday Round-Up from Ogilvy Noor (27 Jan 2012)
It’s Friday and time for our much awaited Friday Round-Up. Here’s all the news you need, along with links to what we’ve been thinking about this week. Stay tuned every Friday for more! This is the weekly update that you need to grow your brand and your business with Muslim consumers.
This week at Ogilvy Noor
First up, we are looking at innovative ways to really understand what it means to be Muslim. Here are some top tips from world renowned arts and culture organisations on moving towards understanding Muslim experiences.
And if you want a reminder on where to focus for 2012, here are some pointers on building your brand with Muslim consumers. And for some specific advice, here are 3 ways to ensure your communications engage meaningfully with them.
News about Muslim consumers and the world of Islamic branding
Muscat launches its status as Arab tourism capital of 2012
Egypt considered to be a ‘great market‘ for Brazil’s halal chicken. Egyptians are to pay a visit to Brazilian facilities to monitor the halal processes used
Kenyan businesses are remaking products with halal certificates to appeal to a growing Muslim population that is increasingly demanding halal status
A halal product board is to be established soon, says Pakistani minister
Halal certification is a strategic issue in the Muslim world, says Indonesia’s Vice President
Government halal guidelines have been issued and are expected to help Philippine industry gain a share of the multi-trillion dollar global halal market
Kuala Lumpur tops the list of halal friendly airports within the countries of the OIC. Halal is important, says CrescentRating who issued the list as airports are more than just a “place to catch your next flight”
“Kashmir ideally suited for Saudi tourists” says an Indian minister in trying to promote the region. He explains that its appeal lies in the fact it is “gorgeous” and “inexpensive” with plenty of halal food and mosques
Philippine tourist sites are attracting Malaysians
Indonesian chocolate sales are expected to jump 25 percent to $1.1 Billion
South African halal nail polish proves a hit with Muslim women
Kuwait is ready to become hub for Islamic finance