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  • The Friday Round-Up from Ogilvy Noor (17th Feb)

    It’s Friday, so here is Ogilvy Noor’s Round-Up of the news to build your brand and your business with Muslim consumers.

    As this week the world’s attention has been focused on Valentine’s Day, we’re taking a look at the subject of love. And of course, the latest news from the world of Muslim consumers and Islamic Branding.

    This week at Ogilvy Noor

    February is traditionally, the month of love. Is all this talk of love however, of any use when it comes to talking to Muslim consumers? If anything, it sometimes feels like newspapers and media outlets are filled with discussions advising pious Muslims to avoid Valentine’s Day. It’s no doubt that whilst some Muslims will embrace it with gusto, there are those who will eschew it just as vigorously. It is no wonder then that marketers prefer to play it safe and avoid stirring up controversy, erring on the side of caution rather than finding brave and creative ways to talk to the Muslim consumer segment.

    There is no need to fear love – embrace it, but be savvy. When it comes to matters of the heart, here are expert tips on how you can grow Muslim consumer affection for your brand

    News about Muslim consumers and the world of Islamic branding

    Thailand Profits From Health Care to Arab Patients, whose needs are catered for with Arabic translators and halal food

    Pet food to be featured for the first time at MIHAS halal products exhibition in Malaysia

    Indonesian rom-com “Republik Twitter” exemplifies growing trend of couples finding each other through social networking sites

    Malaysia’s halal certification body JAKIM to Introduce Halal Standard For Leather, Wool, Bone Products

    Pakistan’s Facebook population grows 1 million in last 6 months to 6 million, about half the country’s internet users

    The story of the growth of halal meat in Canada’s Nova Scotia region…

    More than a quarter of marketing budgets in the Middle East to be spent on digital in 2012

    Malaysia’s export of halal products is expected to rise by 10 per cent to RM33 billion (approx USD $10bn) this year

    Fascinating insights into the Facebook habits of Indonesia “For many Indonesians, ‘Fesbuk’ is the only Internet”

    Islamic fashion returns to Tunisia, stores specialising in the fashions proliferate in many Tunisian cities

    Islamic finance  grows 12-15% per annum. Kuala Lumpur, Dubai, London, and Bahrain are “chomping at the bit” to be centre of $1trillion industry

    New energy and health drink launched in Ghana, certified as halal to attract Muslims, called “Black Fury”

    Muslims make up 1.8 billion of the global population. Miles Young, CEO of Ogilvy & Mather  says this opportunity is ‘the third billion’

    Global Muslim consumer spend is estimated at $2.1 trillion and growing

    The global halal market is worth an estimated $500 billion and growing every year

    “Honesty, respect, accountability and understanding are core to Shariah principles and resonate deeply with Muslim consumers” [Ogilvy Noor]

    “The numbers are hard to ignore. The Muslim demographic accounts for more than 20% of the world’s population”

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