The National (UAE): Kraft’s Tang and Cheese popularity with Muslim consumers in Gulf
In analysing the popularity of some of the biggest brands in the Gulf, the National newspaper reflects on insights from Ogilvy Noor. Kraft, for example, rates in the top 5 of Muslim-friendly brands according to the Noor Brand Index. In this article, Kraft’s enduring popularity is explored in reference to the growing concept of Islamic branding and the demands of Muslim consumers.
Read the full article here.