Ogilvy Noor in the Press

  • Egypt Independent: Making travel halal

    3, September, 2012


    The Egypt Independent discusses Ogilvy Noor’s study about the rise of the Muslim consumer, and then explores the related development of the halal travel industry. ”

    “Amid tourism troubles, some in industry see opportunity for a niche market.” The newspaper believes that tourism is the “third most important sector in the worldwide demand for halal products and services, after food and cosmetics.”