Ogilvy Noor in the Press

Egypt Independent: Making travel halal

The Egypt Independent discusses Ogilvy Noor’s study about the rise of the Muslim consumer, and then explores the related development of the halal travel industry. ”

“Amid tourism troubles, some in industry see opportunity for a niche market.” The newspaper believes that tourism is the “third most important sector in the worldwide demand for halal products and services, after food and cosmetics.”