Ogilvy Noor in the Press

  • The National (UAE) interviews Ogilvy Noor about getting to know the Muslim market

    13, October, 2011


    The National writes: Major companies looking to crack large markets usually target countries with vast, rapidly expanding populations such as China. But there is one community whose growth is expected to outpace all others during the next two decades. And it is not confined by borders. About 23 per cent of the world’s population is Muslim, but followers of Islam could account for more than half of the globe’s inhabitants by 2050, according to one estimate. But how do companies attract consumers for whom religion plays such a pivotal role in their lives? And which brands appeal the most to Muslim shoppers?