Ogilvy Noor in the Press


    5, July, 2011


    NEW YORK, NY, June 29, 2011 –  Nazia Hussain, Director of Cultural Strategy at Ogilvy & Mather along with Tanya Dernaika, Planning Director for Memac Ogilvy across the Middle East, have won the top honor in WPP Group’s annual Atticus awards for original published thinking in communication services.  Their book, “Brands, Islam and the New Muslim Consumer: How to Build Brands That Appeal to Muslims,” was chosen unanimously by the judges – Marc Pritchard, Global Marketing & Brand Building Officer, The Procter & Gamble Company, Judie Lannon, Editor, Market Leader and Alexander Garrett, Editor, Atticus ­– as the best submission, beating out 347other entries from across WPP group companies.  They will receive the specially minted Atticus statuette and a cash award of US$ 10,000 from WPP CEO Sir Martin Sorrell in London, later in the year.

    Ms. Hussain and Ms. Dernaika are leaders of Ogilvy Noor, the Islamic Branding practice of Ogilvy & Mather that launched in 2010 to offer businesses expert practical advice on how to build brands that appeal to Muslim consumers, a market of 1.8 billion that has scarcely been tapped. 

    Built on a bank of rigorous custom research conducted in key Muslim markets, the report debunks many of the stereotypes that surround Muslim consumer attitudes towards brands and their marketing communications, and offers detailed branding recommendations on how to forge stronger bonds with the new generation of Muslim consumers, through every aspect of branding, from business practice and philosophy to visual identity and customer service. 

    John Goodman, head of Ogilvy Noor comments, “This is a great honor for Ogilvy & Mather globally and for Ogilvy Noor, which to accomplish this at barely one year old, is amazing and gratifying.   We are truly proud of Nazia and Tanya and their hard work.”

    In addition to winning the Grand Prix which was submitted under the Consumer Insights category, Ogilvy won the top prize in three other categories of the competition:  Advertising, Public Relations, and Strategy.

    Now in its 17th year, the Atticus Awards are open exclusively to professionals working in WPP companies and honor original published thinking in communications services.  The award comes with a cash prize and an Atticus trophy.  Winners enjoy further fame when extracts of their work are published in the annual Atticus Journal for circulation across WPP companies, to clients and to the press.