Ogilvy Noor in the Press

  • Forbes India talks about Ogilvy Noor Turning Muslim Consumers’ Problems into Marketing Solutions

    8, December, 2011


    Companies are discovering Muslims as consumers. According to Nazia Du Bois (Nee Hussain), Director of Cultural Strategy at Ogilvy & Mather Worldwide, Muslim consumers total almost 1.8 billion people worldwide. The halal market, which refers to that which is permissible according to Islamic law, is worth $2.1 trillion.

    Ogilvy Noor became the world’s first Islamic branding agency in 2010 and offers advice on how to build brands that appeal to Muslim consumers.