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  • The Friday Round Up (7 June): Marketing for Ramadan, fashion fairs, principled plastic, India halal stamp, Chinese halal food fair and more…

    We have a busy round up for you this week, ranging for preparations for Ramadan, to food and fashion fairs and the shift in global finance.

    In depth

    Marketing for Ramadan: The Islamic month of fasting, Ramadan, is less than six weeks away. In this Ogilvy Noor piece published on FT.com we look at changing consumer behaviours, the challenges facing brands, and we discuss the silver bullet that can help brands rise above the noise during the holy month. The lion’s share of marketing budget is spent in the Muslim world during Ramadan. We highlight what you should know, the key trends, and how minority Muslim populations are looking for brand interaction. Not to be missed.

    We know it’s unlikely, but there is a small possibility you missed the publication of our most recent monthly Muslim Consumer Briefing. Do not fear! You can catch up on the latest issue here, with ideas for your business, deep insights and rising trends. Read the May issue, along with our full archive.

    In the news

    Ogilvy Noor was invited to speak at the Indonesia Islamic Fashion Fair #IIFF2013 in Jakarta, held from 30 May – 2 June 2013. We spoke on a panel discussing “Identify Your DNA, Branding and Marketing for the Fashion Business”, looking at the opportunity for Indonesia to establish a leadership role in the Muslim fashion industry.

    On the BBC’s World Service Ogilvy Noor’s Vice President talks about the growing Muslim consumer market, the rise of the Muslim fashion industry, the Indonesia Islamic Fashion Fair and the broad appeal of Islamic finance.

    Cheat sheet: sharp insights from Muslim consumer markets

    Sharia-compliant cards: plastic for the principled

    Catering to the growing Muslim tourism market: “Egypt hotel goes alcohol-free, creates women-only floor”

    Pakistan’s leading Islamic bank, Meezan, to run Islamic banking and finance programs at Central Punjab university

    Egypt’s president signs Islamic bond bill into law

    New report sheds spotlight on the Islamic Community in Australia, and the untapped commercial potential

    Malaysia Trade Ministry urges entrepreneurs to grow their share of RM73tr global halal market from current annual halal exports of RM30bn

    South Africa ‘not yet attracting‘ halal tourism market

    Canada government proposes that all food that advertises itself as halal must list the halal certification body on the packaging

    A survey of Muslims in 39 countries indicates Internet users have more open views of the West and its culture

    Islamic banking experts emphasise need for public awareness and education of the operation, scope and models of Islamic banks

    The appeal of Islamic banking, and its growth in Asia

    Singapore’s Islamic finance wealth management sector grows as Middle East private banking clients look to the East rather than Switzerland

    “In Malaysia, the majority of the take up rate for the Islamic mortgages is from non-Muslims”

    Indonesia says it needs $37m in beef ahead of Ramadan

    Food hygiene high on the agenda for Dubai kitchens as Ramadan draws near

    Malaysia-Xian Halal Food Festival to attract 100,000 visitors to its 12 day fair. Muslims are  the largest group in China’s Xian region. Chinese visitors also attend attracted by Malaysian cuisine

    India: To boost market share, industries now seek halal stamp, and it doesn’t just apply to food

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