The Friday Round Up (25 May): Halal-friendly Indian brands, shariah-compliance, huge Indonesian consumption and halal tourism
Did you know that in Islamic tradition, Friday is considered a day of Eid? That means that it is a day of celebration for Muslims. So, in the festive spirit, here are plenty of exciting insights and trends in the Muslim consumer segment.
Our deep thinking this week focuses on the question: “How Shariah friendly is your brand?”
Ogilvy Noor in the news
The Times of India reports that “Indian brands are increasingly securing a ‘halal’ stamp, and are setting out to woo Muslims in global markets” making reference to our pioneering work in Islamic branding and Muslim consumers.
Ogilvy Noor spoke this week at the “World of Halal” seminar at Thaifex Bangkok on “How Brands Can Engage the Muslim Consumer”.
And a note for your diary: We’ll be partnering with and speaking at the Second Oxford Global Islamic Branding and Marketing Forum 12 – 13 July in Kuala Lumpur.
Cheat sheet: sharp insights into Muslim consumer markets this week
Muslim consumers are growing in the USA and they have money to spend. Now, “businesses are starting to take notice.”
Most GCC residents are not getting frequent exercise, says a new Gallup survey.
Islamic art is being snapped up by serious art buyers.
GCC travel habits: the norm is to take extended vacations, focused around family. The destination is chosen by the male head of the household in Oman, Qatar and Saudi Arabia, and by the female head in Bahrain, Kuwait and the UAE.
As Islamic finance outgrows its niche status, providers consider how to extend their services to clientele neutral to their Shariah-compliant credentials.
A Malaysian official announces the World Islamic Travel Mart: “The Muslim tourism market is a gold mine waiting to be tapped.”
By developing Muslims services like halal restaurants, Hong Kong hopes to establish a strong platform for Islamic finance.
“Indonesia is being driven by a huge consumption engine, the opportunity coming from this phenomenon will be enormous.”
Australia’s Organic Beef Exports sees exciting potential for organic in Muslim markets like the Middle East and Indonesia.