Ogilvy Noor in the Press

  • ‘New Muslim Consumer’ revealed

    10, June, 2010

    According to a new study, Brands, Islam and the New Muslim Consumer, 38 per cent of respondents say that Islam is what gives them direction while 62 per cent agreed to the statement, "I am proud to be a Muslim.

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  • Gulf Marketing Review

    10, June, 2010

    This issue of Gulf Marketing Review will feature Adidas, Clique Media, Kenya Airways, Unilever, Kraft, Samsung, Linkedin and Memac Ogilvy.

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  • Arab Ad: Ogilvy Noor to Focus on Islamic Branding

    10, June, 2010

    In partnership with TNS, Ogilvy & Mather's two-year survey in the making reveals what drives Muslims as consumers, against the vast backdrop of ethnic, economic, political and religious diversity of the Muslim world.

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  • The Daily Star: Ogilvy & Mather’s research defines global rise of the ‘New Muslim Consumer’

    9, June, 2010

    As political and business leaders of the Muslim world came together in Kuala Lumpur for the 6th World Islamic Economic Conference...

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  • Launch of Ogilvy Noor at the World Islamic Economic Forum

    1, June, 2010

    John Goodman, President, Ogilvy & Mather South and Southeast Asia, speaks to Astro Awani about the new interdisciplinary Islamic branding practice.

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  • CNBC interview: Launch of Ogilvy Noor and ‘Brands, Islam and the new Muslim consumer’ (in Arabic)

    1, June, 2010

    CNBC interview with Tanya Dernaika on the launch of Ogilvy Noor and 'Brands, Islam and the new Muslim consumer'.

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  • BBC World interview: ‘Brands, Islam and the new Muslim consumer’ and the global launch of Ogilvy Noor

    1, June, 2010

    BBC World interviews Tanya Dernaika on the recently released research 'Brands, Islam and the new Muslim consumer' and the global launch of Ogilvy Noor.

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  • Coverage of Ogilvy Noor’s launch at the World Islamic Economic Forum

    1, June, 2010

    TV coverage from Malaysia's TV3.

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  • Muslim consumers loyal to CSRdriven brands

    31, May, 2010

    Muslim consumers in Saudi Arabia, Indonesia, Malaysia and Egypt placed Nestle, Lipton and Kraft among the top five Muslimfriendly brands, while banks and insurance firms came at the bottom, according to Noor Brand Index.

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  • Branding agency Ogilvy Noor launched with Muslim focus

    27, May, 2010

    Ogilvy & Mather has announced the launch of Ogilvy Noor, which the agency describes as 'a multidisciplinary global Islamic branding practice that aims to help brands better engage with Muslim consumers worldwide"...

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  • Ogilvy & Mathers Research Defines the Global Rise of the ‘New Muslim Consumer’

    25, May, 2010

    As political and business leaders of the Muslim world came together in Kuala Lumpur for the 6th World Islamic Economic Conference, a tectonic shift is happening in the Muslim world.

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