Ogilvy Noor in the Press

  • “Muslim consumers are growing in the USA and they have money to spend”

    21, May, 2012

     

    WASHINGTON – Muslim consumers are growing in the U.S., and they have money to spend. Now, businesses are starting to take notice. [...] With an estimated disposable income of between $107 billion and $124 billion, Muslim Americans can influence the market, he said. If a business offers halal food products, for example, Muslim consumers will pick that business over others.