Ogilvy Noor in the Press

  • FT.com: Marketing for Ramadan

    4, June, 2013

     

    It’s less than six weeks until Ramadan, the Islamic month of fasting, and the busiest marketing time in the Muslim world. So any brand worth its salt should be paying attention to their relationship with Muslim consumers.

    In this thought piece published on FT.com, we take a deep dive into changing Muslim consumer habits during Ramadan, and how brands can establish and build on relationships during this month. It’s the must-read guide for engaging with Muslim consumers during the sacred month of fasting.

    Read the full piece on FT.com