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  • “I wonder about the Arab Spring”

    Over at our sister company JWT, there is a great blog post about the implications of the Arab Spring. The author, Till Hohmann, writes by way of introduction:

    I wonder,…

    …whether there is a lot more to be learned from the latest revolutionary developments in parts of the Arab world than we commonly acknowledge. And I wonder, whether the implications are bigger than we think – not just for politics but also for brands, marketing and communication.

    You might say: Yeah, sure, but I don’t live there, so what do I care. I would argue that in our flat, connected and fluid world changes over there do have big importance here.


    There are some very insightful comments, and we suggest you click through and have a read.  You can see the two part post here

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