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Berita Harian (Singapore): Helping MNCs address the problem of Islamaphobia
26, April, 2013
In this week’s Berita Harian, published in Singapore, in Malay language, the paper talks to Ogilvy Noor Vice President Shelina Janmohamed about the importance of the Muslim consumer market, and why brands should be brave and reach out to this …
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Winning over the Muslim consumer
18, April, 2013
Singapore’s Business Times published a full page feature ‘From the desk of Shelina Janmohamed, Vice President of Ogilvy Noor’, looking at the growth of the Muslim consumer market and why it is significant for businesses. Winning over the Muslim consumer …
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Islamic banking in retail: Reaching out to UK customers by daring to be different
18, April, 2013
This article was originally seen in ‘Islamic Finance‘ published by Raconteur Media on 16th April 2013 in The Times. It is a thought piece on retail Islamic banking, featuring insights from Ogilvy Noor. RETAIL BANKING Islamic banks must demonstrate how …
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The Friday Round Up (12 Apr): Muslim storytelling, halal clubs and halal hubs, food apps, art scenes and the virtues of speaking for yourself…
12, April, 2013
This week we’re covering everything from social media, to storytelling, to Newsweek and halal hubs. In depth This month’s AdCritique looks at how personal storytelling can overcome Muslim consumer worry and doubt, and understand how a brand can be integrated …
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Halal: it’s not just what you eat
4, April, 2013
It is a multitrillion-dollar sector. But halal is not just about food – as a conference displaying Malaysia’s lead in the area illustrates, it is rapidly evolving into consumer goods, pharmaceuticals and Islamic finance, with interest also from the Arabian …
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Connecting and engaging through shared values, culture and faith
4, April, 2013
When people talk of halal – meaning permitted – the first thought goes to meat, as animals must be slaughtered according to Quranic prescription. Pig products and alcohol are inherently haram, meaning forbidden. In between these two poles is a …
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Friday Round Up (8 Feb):hip hijabs, South African Muslim history, pork DNA, Dubai Islamic vision and more…
8, February, 2013
Welcome once again to Ogilvy Noor’s Friday round up. This week we’re look at topics as diverse as South African museums, hijab heebeejeebees, pork DNA (yes you read that right!) and online Arabic language use. In depth Next week is …
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Ogilvy Noor on FT.com: Marketing to Muslim tourists
1, February, 2013
This article was published today on FT.com By Shelina Janmohamed of Ogilvy Noor In cold, wintry London, Ahmed and his wife have recently returned from their honeymoon in the Maldives. In their late twenties, this British Muslim couple had dreamed …
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Celebrating the Mawlid, the birthday of the Prophet Muhammad
25, January, 2013
This week around the world, Muslims are celebrating the ‘mawlid’, the celebration of the birth of the Prophet Muhammad. For many Muslims this is a longstanding historical and cultural event which they see as an expression of their joy and …
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Muslim world is open for business
21, December, 2012
We are posting this article here first published in The National (a little belatedly, as the forum began 4th December) as an insight into the growing opportunities among Muslim consumers, and why brands need to get involved as soon as …
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Revolution unveiled: How Muslim women are driving innovation
21, December, 2012
At the 8th World Islamic Economic Forum, Ogilvy Noor’s Vice President Shelina Janmohamed spoke about the rising power, influence and expectations of Muslim women, and how they are spurring on innovation and entrepreneurship. She talks in The National about some …
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The Friday Round Up (14 Sep): fitness, Islamic wealth, vegan crossovers, beauty pageants, and Muslim superheroes
14, September, 2012
Welcome to the weekly Friday Round Up from Ogilvy Noor. We’re covering everything from Muslim beauty, to halal tourism, to comic book superheroes and everything in between. This week we take a deep look at how Muslim women are demanding …