Our Blog
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Ramadan and insights into the meaning of crescent moon for Muslims
18, May, 2012
Ramadan, the Islamic month of fasting, is quickly approaching for Muslims, due to start around the 20th of July, and will last 29 or 30 days. I say ‘around’ for the date and duration, because the Islamic calendar is based …
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Nervous about making your brand Shariah-friendly? Its easier, more profitable (and less frightening) than you might think…
1, May, 2012
At Ogilvy Noor, we define Islamic Branding as branding that is empathetic to Shariah values in order to appeal to the Muslim consumer, ranging from basic Shariah friendliness to full Shariah compliance in all aspects of the brand’s identity, behaviour …
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The Friday Round-Up from Ogilvy Noor (27 Apr): Hip hop, Wall Street, ‘Muppies’ and Miswak…
27, April, 2012
Welcome to Friday at Ogilvy Noor. This week we address another of the big questions that we’re asked as the new Muslim consumer segment evolves: when it comes to marketing to Muslim consumers, what are the opportunities and challenges for …
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Marketing to Muslim consumers: the opportunities and challenges facing brands
27, April, 2012
While some marketers have been talking to Muslim consumers successfully for decades, there’s been little by way of an established body of knowledge on Muslims as a global consumer group. Much success has come as the result of the shots …
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The Friday Round-Up from Ogilvy Noor (13 April): halal foie gras, apps for Muslim travel, and faith, money and power…
13, April, 2012
Welcome to the weekly news from Ogilvy Noor, to help you keep your finger on the pulse of the growing Muslim consumer segment. This week at Ogilvy Noor… It’s been a busy seven days… At the end of last week …
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The Friday Round-Up from Ogilvy Noor (23 March): Brands that appeal to Muslim consumers, Muslim tourism in Europe and more…
23, March, 2012
Happy Friday! Here is some brain food for the coming week whilst you reflect on how your brand can reach out to the growing Muslim consumer market estimated at 1.8 billion people and an annual spend of USD$2.1 trilion. This …
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The Noor Brand Index: Brands that appeal to Muslim consumers
22, March, 2012
In the eyes of Muslim consumers – a global segment estimated at 1.8 billion people – how friendly are global brands to their needs? This is a question that we at Ogilvy Noor set out to answer. Our findings are …
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Muslim consumers: the business opportunity for brands today
15, March, 2012
While some marketers have been talking to Muslim consumers successfully for decades, there’s been little by way of an established body of knowledge on Muslims as a consumer group, before our book “Brands, Islam and the New Muslim Consumer” was …
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The Friday Round-Up from Ogilvy Noor (9th March)
9, March, 2012
Happy Friday! In the Muslim world you may be greeted with the phrase “Jumu’ah Mubarak!” which has the similar meaning of ‘Blessed Friday!’ Friday is of course a good day because its also the day you get your Round-Up from …
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What you need to know about the growing Muslim consumer market
5, March, 2012
The Muslim consumer market is growing rapidly, in every product and service area imaginable, from tourism to technology, from food to fashion. Once in a while, it’s good to stop and take stop from a brand perspective about the size …
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A glimpse into the growth of Muslim lifestyle magazines
1, March, 2012
This week we’ve been tweeting about the growth of Muslim lifestyle magazines. The idea is to showcase the fact not just that there are an increasing number of Muslim lifestyle publications, but more importantly that there is a growing recognition …
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How you can grow Muslim consumer affection for your brand
13, February, 2012
Here is our monthly column for Malaysia’s Marketing Magazine. February is traditionally, the month of love. Clever marketers rebuff the use of red hearts and cuddly toys; no swoony poems or cheesy chat up lines for us please. Thank you …