Our Blog

  • Muslim consumers: A trillion dollar market

    7, January, 2013

    An interesting opinion piece talking about the growth of business engaging with Muslim consumers, from one of the industry’s most passionate advocates. Published at World Finance. Tun Musa Hitam, Chairman of the World Islamic Economic Forum (WIEF) Foundation and former …

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  • Year in review 2012

    21, December, 2012

    In the last 12 months, awareness, interest and brand engagement with the Muslim consumer has continued on a steep upward curve. From an Ogilvy Noor perspective we take a look back at the events, ideas and highpoints of the year. …

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  • Muslim world is open for business

    21, December, 2012

    We are posting this article here first published in The National (a little belatedly, as the forum began 4th December) as an insight into the growing opportunities among Muslim consumers, and why brands need to get involved as soon as …

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  • Revolution unveiled: How Muslim women are driving innovation

    21, December, 2012

    At the 8th World Islamic Economic Forum, Ogilvy Noor’s Vice President Shelina Janmohamed spoke about the rising power, influence and expectations of Muslim women, and how they are spurring on innovation and entrepreneurship. She talks in The National about some …

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  • The Friday Round Up (7 Dec): Reporting from the World Islamic Economic Forum

    7, December, 2012

    Hello, salam, and welcome! This week Ogilvy Noor has been at the 8th World Islamic Economic Forum. It’s been a fantastic week with high profile dignitaries from around the world, and 2100 delegates attending from 86 countries, plus 6 partnership …

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  • The Friday Round Up (23 Nov): rosewater, ad spending, aromatherapy, the Chinese diaspora and why those not Muslim would rather eat halal food

    The Friday Round Up (23 Nov): rosewater, ad spending, aromatherapy, the Chinese diaspora and why those not Muslim would rather eat halal food

    23, November, 2012

    Welcome to this week’s Friday Round up bringing you the latest news and trends from around the world about Muslim consumers. Cheat sheet: sharp insights into Muslim consumer markets this week GCC ad spending rose 5.6% in the first 3 …

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  • The Friday Round Up (16 Nov): Muslim soap operas, ‘green’ news, Mughal magic and Islamic new year

    16, November, 2012

    Welcome to this week’s Friday Round up. As the Islamic year begins, we spend time looking at how this affects Muslim life and what marketers need to understand. And we bring you the best of insights about Muslim consumers. In …

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  • How to understand the Islamic new year, the crescent moon and Muslim seasonality

    How to understand the Islamic new year, the crescent moon and Muslim seasonality

    15, November, 2012

    In the Islamic calendar, today is the 1st of Muharram, of the year 1434 After Hijrah. It’s the first day of the Islamic year, and so we’re taking a look at how the calendar works, how and why it’s different …

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  • The Friday Round Up (9 Nov): popstars, halal superbrands, wedding trousseaus and innovation

    9, November, 2012

    The year according to the Islamic calendar comes to an end next week, so watch out in the coming days for our guide to understanding why the Islamic year is a lunar calendar, when the Islamic calendar started, and what …

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  • The Friday Round Up (2 Nov): halal cosmetics, Turkish beaches, Indonesian fashion and Chinese food favourites

    2, November, 2012

    It’s Friday once again, and this time we come to you following the celebration of Eid ul Adha, the Festival of Sacrifice. This is one of the two major celebrations of the Islamic calendar, the other one being Eid ul …

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  • Eid Mubarak from Ogilvy Noor!

    Eid Mubarak from Ogilvy Noor!

    25, October, 2012

    Celebrating the hajj pilgrimage and Eid ul Adha, the Festival of Sacrifice The hajj pilgrimage is one of the most distinctive features of Islam, and a major occasion in the annual Muslim calendar,  drawing millions of  pilgrims to Makkah from …

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  • The Friday Round Up (19 Oct): hajj, digital dignity, Arabic apps, ecology, entrepreneurs and Qibla credit cards

    19, October, 2012

    As hajj begins this week, we look  through the eyes of Muslims to understand aspects of this most central of Islamic experiences. And of course we bring you the best of news about Muslim consumers. In depth This week is …

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