Our Blog

  • Ogilvy Noor on FT.com: horsemeat scandal companies can learn from halal

    Ogilvy Noor on FT.com: horsemeat scandal companies can learn from halal

    28, February, 2013

    Our latest thought piece is published on FT.com By Shelina Janmohamed of Ogilvy Noor The horsemeat scandal has raised significant consumer questions: what is in the food we eat, how can we be sure it’s properly labelled, and most importantly, …

    Read More

  • The Friday Round Up (22 Feb): horsemeat scandals, IPA, halal hubs, McDonalds, Islamic hotels and the Halal Guys…

    The Friday Round Up (22 Feb): horsemeat scandals, IPA, halal hubs, McDonalds, Islamic hotels and the Halal Guys…

    22, February, 2013

    What a week! Horsemeat scandals, halal contamination, and shortlisted for awards! Plus our usual round up of news from Muslim consumer markets. In depth We’re published today in the FT: “Horsemeat scandal companies can learn from halal”. The horsemeat scandal …

    Read More

  • Friday Round Up (15 Feb): facial hair, Valentine sensuality, soul music, halal hubs, hip hop and Islamic art

    Friday Round Up (15 Feb): facial hair, Valentine sensuality, soul music, halal hubs, hip hop and Islamic art

    15, February, 2013

    Welcome to this week’s Friday Round Up of the best news from Muslim consumer markets. This week it’s the turn of our AdCritique feature, and we also look at facial hair, Valentine’s day sensuality and soul music. In depth In …

    Read More

  • AdCritique: Muslim tourists want to travel in halal confidence and style

    AdCritique: Muslim tourists want to travel in halal confidence and style

    14, February, 2013

    In our latest AdCritique, we look at a brand that is targeting the growing Muslim tourism market. In 2011, Muslims spent an estimated $126bn on travel and tourism. Muslim travelers are looking for the “halal” label on hotels, restaurants and even …

    Read More

  • Friday Round Up (8 Feb):hip hijabs, South African Muslim history, pork DNA, Dubai Islamic vision and more…

    Friday Round Up (8 Feb):hip hijabs, South African Muslim history, pork DNA, Dubai Islamic vision and more…

    8, February, 2013

    Welcome once again to Ogilvy Noor’s Friday round up. This week we’re look at topics as diverse as South African museums, hijab heebeejeebees, pork DNA (yes you read that right!) and online Arabic language use. In depth Next week is …

    Read More

  • Ogilvy Noor on FT.com: Marketing to Muslim tourists

    Ogilvy Noor on FT.com: Marketing to Muslim tourists

    1, February, 2013

    This article was published today on FT.com By Shelina Janmohamed of Ogilvy Noor In cold, wintry London, Ahmed and his wife have recently returned from their honeymoon in the Maldives. In their late twenties, this British Muslim couple had dreamed …

    Read More

  • The Friday Round Up (25 Jan): mawlid, frankincense, AdCritique, shishipupu consumerism, Cairo International book fair and more

    The Friday Round Up (25 Jan): mawlid, frankincense, AdCritique, shishipupu consumerism, Cairo International book fair and more

    25, January, 2013

    Hello and welcome to this week’s Friday Round Up! This week Muslims around the world are celebrating the mawlid, the birthday of the Prophet Muhammad. It’s a time of great joy and celebration. In depth A fine fragrance: blending traditional …

    Read More

  • Celebrating the Mawlid, the birthday of the Prophet Muhammad

    Celebrating the Mawlid, the birthday of the Prophet Muhammad

    25, January, 2013

    This week around the world, Muslims are celebrating the ‘mawlid’, the celebration of the birth of the Prophet Muhammad. For many Muslims this is a longstanding historical and cultural event which they see as an expression of their joy and …

    Read More

  • A fine fragrance: blending traditional calligraphy and perfume artistry with a modern twist

    A fine fragrance: blending traditional calligraphy and perfume artistry with a modern twist

    24, January, 2013

    Our latest AdCritique is published, looking at one of a growing number of perfumes aimed at the Muslim Middle Eastern market. Perfume is one of the great delights of the Muslim world, combining together it’s history, culture and religion. The …

    Read More

  • The Friday Round Up (18 Jan): Istanbul in London, Vimto, infographics, hip hijabs and more

    The Friday Round Up (18 Jan): Istanbul in London, Vimto, infographics, hip hijabs and more

    18, January, 2013

    It’s Friday, and we’re back with the best round up of news in the world of building brands with Muslim consumers! Sharp insights from Muslim consumer markets this week Meet the man who made Vimto the Middle East’s favourite Ramadan …

    Read More

  • First Friday Round Up of 2013 (11 Jan): tourism, crowdfunding, connectivity, and labelling…

    11, January, 2013

    We’re barely into 2013 and we already have plenty of new developments and trends to report about Muslim consumers around the world. But before we jump into our insights, a little reminder about our 2012 Year in Review which gives …

    Read More

  • Muslim consumers: A trillion dollar market

    7, January, 2013

    An interesting opinion piece talking about the growth of business engaging with Muslim consumers, from one of the industry’s most passionate advocates. Published at World Finance. Tun Musa Hitam, Chairman of the World Islamic Economic Forum (WIEF) Foundation and former …

    Read More


categories

archives