Our Blog

  • Eco-Halal: How Food Brands Can Market to Muslims

    24, February, 2012

    This is our monthly column “Marketing to Muslims” featured on sparksheet.com Organic. Local. Halal? People are more conscious than ever about where their food comes from and Muslim consumers are no exception. In her latest column, Ogilvy Noor’s Shelina Janmohamed …

    Read More

  • The Friday Round-Up from Ogilvy Noor (17th Feb)

    17, February, 2012

    It’s Friday, so here is Ogilvy Noor’s Round-Up of the news to build your brand and your business with Muslim consumers. As this week the world’s attention has been focused on Valentine’s Day, we’re taking a look at the subject …

    Read More

  • How you can grow Muslim consumer affection for your brand

    13, February, 2012

    Here is our monthly column for Malaysia’s Marketing Magazine. February is traditionally, the month of love. Clever marketers rebuff the use of red hearts and cuddly toys; no swoony poems or cheesy chat up lines for us please. Thank you …

    Read More

  • The Friday Round-Up from Ogilvy Noor (10th Feb 2012)

    10, February, 2012

    It’s that happy time of the week, when Ogilvy Noor’s Friday Round-Up is published. We’ve got a big piece for you to think about this week: how to build global halal brands, published in the FT. It’s a must read …

    Read More

  • Featured in FT.com: Building global halal brands

    10, February, 2012

    This article was published today on FT.com The race is on to establish powerful international ‘halal brands’. The stakes are high: by some estimates, the global market for halal products is worth $500bn a year. But it’s a market strewn …

    Read More

  • The Friday Round-Up from Ogilvy Noor (3rd Feb 2012)

    3, February, 2012

    Thank goodness it’s time for Ogilvy Noor’s Friday Round-Up! If you’re in need of all important insights on growing your brand and your business with the Muslim consumer, here is your weekly dose of must-have news. This week at Ogilvy …

    Read More

  • The Friday Round-Up from Ogilvy Noor (27 Jan 2012)

    27, January, 2012

    It’s Friday and time for our much awaited Friday Round-Up. Here’s all the news you need, along with links to what we’ve been thinking about this week. Stay tuned every Friday for more! This is the weekly update that you …

    Read More

  • How to understand Muslims better through arts and culture. Top tips from world renowned organisations

    26, January, 2012

    At the world renowned British Museum, an interesting development is taking place in the quest to better get to know Muslims as people. Today the exhibition  “Hajj: Journey to The Heart of Islam” is opening. The British Museum believes it …

    Read More

  • Fast Facts Brunei Darussalam

    23, January, 2012

    At Ogilvy Noor we know that you are busy growing your business and your brand. That’s why we are putting together this series of  ‘Fast Facts’ to bring you key information in quick bite size chunks about topics of interest …

    Read More

  • The Friday Round-Up from Ogilvy Noor (20 Jan 2012)

    20, January, 2012

    Here is our Friday round up of what’s been happening in the world of Muslim consumers and Islamic branding. Make sure you stay tuned for your must-have digest, that will help grow your brand and your business with Muslim consumers. …

    Read More

  • Three top tips for talking to Muslim consumers in 2012

    17, January, 2012

    Here is our monthly column published in January’s edition of Marketing Magazine in Malaysia. By Shelina Janmohamed, Senior Strategist (Ogilvy Noor) and Shazia Khan, Associate Planning Director (Ogilvy & Mather Kuala Lumpur) The year is in full swing, and you …

    Read More

  • The Friday Round-Up from Ogilvy Noor (13 Jan 2012)

    13, January, 2012

    Every Friday we’ll be bringing you our weekly round up of news and articles about Muslim consumers from around the world, along with our publications and what we’ve been up to. Make sure you stay tuned for your must-have digest, …

    Read More


categories

archives