Our Blog

  • Fast Facts: Bangladesh

    6, April, 2012

    At Ogilvy Noor we know that you are busy growing your business and your brand. That’s why have put together this series of  ‘Fast Facts’ to bring you key information in quick bite size chunks about topics of interest if …

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  • The Friday Round-Up from Ogilvy Noor (30 March): Muslim tourism, fusion fashion and women who need more calcium…

    30, March, 2012

    Here are this week’s not-to-be-missed insights from the world of Muslim consumers. This week, we’re featuring a milk product aimed specifically at Muslim women who wear the headscarf. You can meet the Ogilvy Noor team and find out how and …

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  • The Friday Round-Up from Ogilvy Noor (23 March): Brands that appeal to Muslim consumers, Muslim tourism in Europe and more…

    23, March, 2012

    Happy Friday! Here is some brain food for the coming week whilst you reflect on how your brand can reach out to the growing Muslim consumer market estimated at 1.8 billion people and an annual spend of USD$2.1 trilion. This …

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  • The Noor Brand Index: Brands that appeal to Muslim consumers

    22, March, 2012

    In the eyes of Muslim consumers – a global segment estimated at 1.8 billion people – how friendly are global brands to their needs? This is a question that we at Ogilvy Noor set out to answer. Our findings are …

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  • The Friday Round-Up from Ogilvy Noor (16th March)

    16, March, 2012

    It’s Friday and Ogilvy Noor is here to keep you up to date with news about the growing Muslim consumer market, and how your brand can engage with this rapidly developing segment. This week at Ogilvy Noor The most important …

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  • Muslim consumers: the business opportunity for brands today

    15, March, 2012

    While some marketers have been talking to Muslim consumers successfully for decades, there’s been little by way of an established body of knowledge on Muslims as a consumer group, before our book “Brands, Islam and the New Muslim Consumer” was …

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  • The Friday Round-Up from Ogilvy Noor (9th March)

    9, March, 2012

    Happy Friday! In the Muslim world you may be greeted with the phrase “Jumu’ah Mubarak!” which has the similar meaning of ‘Blessed Friday!’ Friday is of course a good day because its also the day you get your Round-Up from …

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  • Fast Facts: Indonesia

    8, March, 2012

    At Ogilvy Noor we know that you are busy growing your business and your brand. That’s why have put together this series of  ‘Fast Facts’ to bring you key information in quick bite size chunks about topics of interest if …

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  • What you need to know about the growing Muslim consumer market

    5, March, 2012

    The Muslim consumer market is growing rapidly, in every product and service area imaginable, from tourism to technology, from food to fashion.  Once in a while, it’s good to stop and take stop from a brand perspective about the size …

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  • The Friday Round-Up from Ogilvy Noor (2nd March)

    2, March, 2012

    Friday is here, and Ogilvy Noor is on hand to help you build your brand and your business with Muslim consumers. Did you know that there are an estimated 1.8 billion Muslims in the world? Did you know that the …

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  • A glimpse into the growth of Muslim lifestyle magazines

    1, March, 2012

    This week we’ve been tweeting about the growth of Muslim lifestyle magazines. The idea is to showcase the fact not just that there are an increasing number of Muslim lifestyle publications, but more importantly that there is a growing recognition …

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  • The Friday Round-Up from Ogilvy Noor (24th Feb)

    24, February, 2012

    Happy Friday! It’s time to catch up on this week’s news on building your brand and business for Muslim consumers. This week at Ogilvy Noor In our monthly column “Marketing to Muslims” featured on sparksheet.com we are talking about the latest …

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