Our Blog

  • How Shariah Friendly Is Your Brand?

    23, May, 2012

    Brands seeking to engage the world’s 1.8 billion Muslims need to make sure they’re products and services are “shariah friendly.” As Ogilvy Noor’s Shelina Janmohamed explains, that’s easier than you might think.   Our latest column is published this week …

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  • The Friday Round Up (18 May): halal beauty, Arab youth survey, Eco-Islam and mobile phone usage

    18, May, 2012

    Ogilvy Noor welcomes you to another wonderful Friday, and brings you a round up of insights and expertise on building brands with Muslim consumers. In-depth The crescent moon: You see it everywhere in the Muslim world, and on a huge …

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  • Ramadan and insights into the meaning of crescent moon for Muslims

    18, May, 2012

    Ramadan, the Islamic month of fasting, is quickly approaching for Muslims, due to start around the 20th of July, and will last 29 or 30 days. I say ‘around’ for the date and duration, because the Islamic calendar is based …

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  • The Friday Round Up from Ogilvy Noor (11 May): Ramadan, Muslim fashion and halal tourism

    11, May, 2012

    It’s Friday and welcome once again to Ogilvy Noor’s weekly round up. We’re here to help you build your brand with Muslim consumers. In-depth With Ramadan barely weeks away, due to start in the second half of July, we look …

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  • The Friday Round Up from Ogilvy Noor (4 May): “On trend” Muslim fashion, Shariah nerves, and soaring Muslim consumption and confidence…

    4, May, 2012

    It’s Friday and welcome once again to Ogilvy Noor’s weekly round up. We’re here to help you build your brand with Muslim consumers. In-depth We’re tackling the thorny issue of branding and Shariah: Nervous about making your brand Shariah-friendly? It’s …

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  • Nervous about making your brand Shariah-friendly? Its easier, more profitable (and less frightening) than you might think…

    1, May, 2012

    At Ogilvy Noor, we define Islamic Branding as branding that is empathetic to Shariah values in order to appeal to the Muslim consumer, ranging from basic Shariah friendliness to full Shariah compliance in all aspects of the brand’s identity, behaviour …

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  • The Friday Round-Up from Ogilvy Noor (27 Apr): Hip hop, Wall Street, ‘Muppies’ and Miswak…

    27, April, 2012

    Welcome to Friday at Ogilvy Noor. This week we address another of the big questions that we’re asked as the new Muslim consumer segment evolves: when it comes to marketing to Muslim consumers, what are the opportunities and challenges for …

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  • Marketing to Muslim consumers: the opportunities and challenges facing brands

    27, April, 2012

    While some marketers have been talking to Muslim consumers successfully for decades, there’s been little by way of an established body of knowledge on Muslims as a global consumer group. Much success has come as the result of the shots …

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  • The Friday Round Up from Ogilvy Noor (20 Apr): What is Islamic branding, $66bn of apps, and MTV…

    20, April, 2012

    Welcome to this week’s round up from Ogilvy Noor. This week at Ogilvy Noor… … we are addressing the pressing questions: What is Islamic branding, and why is it significant? In the world of Muslim consumers, here is the best …

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  • What is ‘Islamic branding’ and why is it significant?

    20, April, 2012

    Why now? The Muslim consumer market, at 1.8 billion people is undeniably the next important (and largely untapped) global opportunity. The halal market alone is worth a staggering US$2.1 trillion a year and is increasing at US$500bn a year due to …

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  • The Friday Round-Up from Ogilvy Noor (13 April): halal foie gras, apps for Muslim travel, and faith, money and power…

    13, April, 2012

    Welcome to the weekly news from Ogilvy Noor, to help you keep your finger on the pulse of the growing Muslim consumer segment. This week at Ogilvy Noor… It’s been a busy seven days… At the end of last week …

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  • The Friday Round-Up from Ogilvy Noor (6 April): halal cosmetics, Arab cities in Asia, and Hello! Magazine…

    6, April, 2012

    Welcome to this week’s look at developments in Islamic branding and engaging with Muslim consumers. This week at Ogilvy Noor… We continue our Fast Facts series by looking at Bangladesh, the world’s 4th largest Muslim population. Read Fast Facts: Bangladesh. …

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