Our Blog

  • Eid Mubarak from Ogilvy Noor!

    15, August, 2012

    This week around the world, we will join 1.8 billion Muslims celebrating the Islamic festival of Eid ul Fitr. Marking the completion of Ramadan, the Islamic month of fasting, it is a day of great joy and new beginnings. After …

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  • The Friday Round-Up: gourmet dates, Saudi chefs, world’s biggest brands, Muslim Ramadan fashion and fasting with text messages

    10, August, 2012

    This is the final week of Ramadan, and devotions are reaching fever pitch for Muslims. The last ten nights are considered to be extra special, and according to the Quran one of them is “laylatul qadr”, the night of destiny …

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  • The Islamic tradition of dates in Ramadan, and its new modern twists

    10, August, 2012

    Look at any table that is being laid in advance of iftar, and one staple item wherever you are in the world in Ramadan is a box of dates. According to Islamic tradition, it is highly recommended to break your …

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  • Five top tips on engaging Muslim consumers in Ramadan

    9, August, 2012

    Ramadan is a time of communications clutter for Muslim consumers, with brands spending huge proportions of their annual budgets during the month of fasting. Here are five top tips on how you can cut through the background noise and make …

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  • The Friday Round Up: Ramadan creativity, crescent design, Muslim Olympians, mosque sound systems and family tourism

    The Friday Round Up: Ramadan creativity, crescent design, Muslim Olympians, mosque sound systems and family tourism

    3, August, 2012

    We’re almost half way through Ramadan already, and so we’re spending some time this week looking at symbolism, communications and experiences during the month of fasting. In depth Ever wondered why the crescent moon seems like it is everywhere when …

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  • Meet Sadia Qutubuddin: Ogilvy Executive Creative Director, and Asia-Pac Woman-to-Watch in Marketing

    3, August, 2012

    Campaign Asia recently noted its top Women to Watch in Marketing, and we were delighted that our own Sadia Qutubuddin was on the list. In her role as Executive Creative Director in Ogilvy Pakistan’s team, she is part of the …

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  • Designing the moon for Ramadan

    2, August, 2012

    We spoke to Brownbook about designing the moon for Ramadan, offering an insight into the significance of the crescent moon design, and why the crescent symbol is important to Muslims. Brownbook is an urban lifestyle guide focusing on design, culture …

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  • The Friday Round Up: Islamic reality TV, Muslim Olympians, Egypt Ramadan, Facebook Arabia and Scottish oats while fasting in the Middle East

    27, July, 2012

    It is the end of the first week of Ramadan, and also the beginning of the Olympics this evening! Two huge events of global scale to celebrate. In depth We immerse ourselves in the rich and colourful traditions of Ramadan …

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  • The Olympics, Muslim athletes and Ramadan

    27, July, 2012

    This evening the Olympics kicks off with its opening ceremony. Thousands of athletes and visitors have travelled from around the world for this celebration of sporting prowess, inclusivity and shared humanity. For the Muslim athletes, they have a dilemma, as …

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  • The Insider’s View: on thought leadership and winning the WPP Atticus Awards

    26, July, 2012

    A personal blog post from Shelina Janmohamed, a senior strategist at Ogilvy Noor, on thought leadership and winning WPP’s Atticus Award for the Ogilvy Noor blog and AdCritique which she maintains. Every so I often I write a personal “Insider’s …

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  • The Friday Round Up: Ramadan begins, YouTube Ramadan channel, Hong Kong Halal, Eid planning, and awards …

    20, July, 2012

    It’s an exciting week here at Ogilvy Noor, with the beginning of Ramadan and the winning of awards! In depth Ogilvy Noor wishes everyone a joyful and blessed Ramadan. Muslims around you may be refraining from eating and drinking, and focusing …

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  • Ogilvy Noor wishes you a blessed Ramadan

    20, July, 2012

    This weekend, Muslims all around the world will begin fasting for the Islamic month of Ramadan. There will be no physical intake during daylight hours, a tough challenge to avoid eating and drinking during daylight hours. In the summer months …

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