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Do Muslim consumers want shariah, and what does it mean anyway?
16, May, 2013
With the world’s Muslim population estimated at 1.8 billion, and their spend worth in excess of $2.1 trillion, businesses are starting to wake up to the potential of the Muslim consumer market. Muslim consumers have specific needs and aspirations when …
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Berita Harian (Singapore): Helping MNCs address the problem of Islamaphobia
26, April, 2013
In this week’s Berita Harian, published in Singapore, in Malay language, the paper talks to Ogilvy Noor Vice President Shelina Janmohamed about the importance of the Muslim consumer market, and why brands should be brave and reach out to this …
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Winning over the Muslim consumer
18, April, 2013
Singapore’s Business Times published a full page feature ‘From the desk of Shelina Janmohamed, Vice President of Ogilvy Noor’, looking at the growth of the Muslim consumer market and why it is significant for businesses. Winning over the Muslim consumer …
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Islamic banking in retail: Reaching out to UK customers by daring to be different
18, April, 2013
This article was originally seen in ‘Islamic Finance‘ published by Raconteur Media on 16th April 2013 in The Times. It is a thought piece on retail Islamic banking, featuring insights from Ogilvy Noor. RETAIL BANKING Islamic banks must demonstrate how …
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The Friday Round Up (12 Apr): Muslim storytelling, halal clubs and halal hubs, food apps, art scenes and the virtues of speaking for yourself…
12, April, 2013
This week we’re covering everything from social media, to storytelling, to Newsweek and halal hubs. In depth This month’s AdCritique looks at how personal storytelling can overcome Muslim consumer worry and doubt, and understand how a brand can be integrated …
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The Friday Round Up (5 Apr): halal is not just what you eat, milk banks, Twitter anonymity, body piercing, and top Facebook brands…
5, April, 2013
Salam and welcome to this week’s Friday Round Up, with insights and analysis of the Muslim consumer market. In depth It is a multitrillion-dollar sector. But halal is not just about food – as a conference displaying Malaysia’s lead in …
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Halal: it’s not just what you eat
4, April, 2013
It is a multitrillion-dollar sector. But halal is not just about food – as a conference displaying Malaysia’s lead in the area illustrates, it is rapidly evolving into consumer goods, pharmaceuticals and Islamic finance, with interest also from the Arabian …
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Connecting and engaging through shared values, culture and faith
4, April, 2013
When people talk of halal – meaning permitted – the first thought goes to meat, as animals must be slaughtered according to Quranic prescription. Pig products and alcohol are inherently haram, meaning forbidden. In between these two poles is a …
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Ogilvy Noor on FT.com: horsemeat scandal companies can learn from halal
28, February, 2013
Our latest thought piece is published on FT.com By Shelina Janmohamed of Ogilvy Noor The horsemeat scandal has raised significant consumer questions: what is in the food we eat, how can we be sure it’s properly labelled, and most importantly, …
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Friday Round Up (8 Feb):hip hijabs, South African Muslim history, pork DNA, Dubai Islamic vision and more…
8, February, 2013
Welcome once again to Ogilvy Noor’s Friday round up. This week we’re look at topics as diverse as South African museums, hijab heebeejeebees, pork DNA (yes you read that right!) and online Arabic language use. In depth Next week is …
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Celebrating the Mawlid, the birthday of the Prophet Muhammad
25, January, 2013
This week around the world, Muslims are celebrating the ‘mawlid’, the celebration of the birth of the Prophet Muhammad. For many Muslims this is a longstanding historical and cultural event which they see as an expression of their joy and …
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Muslim consumers: A trillion dollar market
7, January, 2013
An interesting opinion piece talking about the growth of business engaging with Muslim consumers, from one of the industry’s most passionate advocates. Published at World Finance. Tun Musa Hitam, Chairman of the World Islamic Economic Forum (WIEF) Foundation and former …