Our Blog
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Nervous about making your brand Shariah-friendly? Its easier, more profitable (and less frightening) than you might think…
1, May, 2012
At Ogilvy Noor, we define Islamic Branding as branding that is empathetic to Shariah values in order to appeal to the Muslim consumer, ranging from basic Shariah friendliness to full Shariah compliance in all aspects of the brand’s identity, behaviour …
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The Friday Round-Up from Ogilvy Noor (27 Apr): Hip hop, Wall Street, ‘Muppies’ and Miswak…
27, April, 2012
Welcome to Friday at Ogilvy Noor. This week we address another of the big questions that we’re asked as the new Muslim consumer segment evolves: when it comes to marketing to Muslim consumers, what are the opportunities and challenges for …
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Marketing to Muslim consumers: the opportunities and challenges facing brands
27, April, 2012
While some marketers have been talking to Muslim consumers successfully for decades, there’s been little by way of an established body of knowledge on Muslims as a global consumer group. Much success has come as the result of the shots …
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What is ‘Islamic branding’ and why is it significant?
20, April, 2012
Why now? The Muslim consumer market, at 1.8 billion people is undeniably the next important (and largely untapped) global opportunity. The halal market alone is worth a staggering US$2.1 trillion a year and is increasing at US$500bn a year due to …
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The Noor Brand Index: Brands that appeal to Muslim consumers
22, March, 2012
In the eyes of Muslim consumers – a global segment estimated at 1.8 billion people – how friendly are global brands to their needs? This is a question that we at Ogilvy Noor set out to answer. Our findings are …
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Muslim consumers: the business opportunity for brands today
15, March, 2012
While some marketers have been talking to Muslim consumers successfully for decades, there’s been little by way of an established body of knowledge on Muslims as a consumer group, before our book “Brands, Islam and the New Muslim Consumer” was …
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What you need to know about the growing Muslim consumer market
5, March, 2012
The Muslim consumer market is growing rapidly, in every product and service area imaginable, from tourism to technology, from food to fashion. Once in a while, it’s good to stop and take stop from a brand perspective about the size …
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A glimpse into the growth of Muslim lifestyle magazines
1, March, 2012
This week we’ve been tweeting about the growth of Muslim lifestyle magazines. The idea is to showcase the fact not just that there are an increasing number of Muslim lifestyle publications, but more importantly that there is a growing recognition …
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Featured in FT.com: Building global halal brands
10, February, 2012
This article was published today on FT.com The race is on to establish powerful international ‘halal brands’. The stakes are high: by some estimates, the global market for halal products is worth $500bn a year. But it’s a market strewn …
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Three top tips for talking to Muslim consumers in 2012
17, January, 2012
Here is our monthly column published in January’s edition of Marketing Magazine in Malaysia. By Shelina Janmohamed, Senior Strategist (Ogilvy Noor) and Shazia Khan, Associate Planning Director (Ogilvy & Mather Kuala Lumpur) The year is in full swing, and you …
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The Muslim consumer: building your brand for a fast-growing segment
9, January, 2012
This thought piece was published recently on FT.com The Muslim consumer: building your brand for a fast-growing segment By Shelina Janmohamed of Ogilvy Noor It’s the beginning of 2012 and you’ve come into work determined to flex your marketing muscles and …
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Halal brands must learn how to become trusted friends of the Muslim consumer
14, December, 2011
If you have a brand that you are aiming to sell to Muslim consumers – a global market estimated at $2.1 trillion annually – then the first thing you need to get a handle on is your halal status. It’s …