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  • The Friday Round Up (23 Aug): test-tube burgers, Malaysian cosmetics spend, Eid injuries, global halal market growth and more

    23, August, 2013

    This week we look at some final trends from Eid, and take a deeper dive into the halal market. Cheat sheet: sharp insights from Muslim consumers this week Are ‘test-tube’ burgers halal, and will Muslims eat them? An halal food …

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  • The Friday Round Up (16 Aug): post-Eid celebrations, hot halal trends, halal google, flying while Muslim and more

    The Friday Round Up (16 Aug): post-Eid celebrations, hot halal trends, halal google, flying while Muslim and more

    16, August, 2013

    After a busy Ramadan, we turn our attention to Eid and the celebrations around the world. In depth Eid Muslim Consumer Briefing: Along with 1.8 billion Muslims around the world, Ogilvy Noor has been celebrating Eid ul Fitr, the festival …

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  • July Muslim Consumer Briefing (Ramadan)

    July Muslim Consumer Briefing (Ramadan)

    26, July, 2013

    With Ramadan in full swing, we look in depth at how supermarkets are reaching out to Muslim consumers. We also feature insights into consumer behaviour, changes to the media and branding and advertising campaigns specifically for Ramadan. We check in on …

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  • The Friday Round Up (21 June): Abayas, nail polish, errant maids, Ramadan Dhol Walas and more…

    The Friday Round Up (21 June): Abayas, nail polish, errant maids, Ramadan Dhol Walas and more…

    21, June, 2013

    It’s Friday, and it’s time for our weekly round up. This week, reportage from one of the Muslim consumer markets leading fashion exhibitions, plus the best insights from markets around the world. In depth Worth an estimated $96 billion, the …

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  • Berita Harian (Singapore): Helping MNCs address the problem of Islamaphobia

    26, April, 2013

    In this week’s Berita Harian, published in Singapore, in Malay language, the paper talks to Ogilvy Noor Vice President Shelina Janmohamed about the importance of the Muslim consumer market, and why brands should be brave and reach out to this …

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  • The Friday Round Up (12 Apr): Muslim storytelling, halal clubs and halal hubs, food apps, art scenes and the virtues of speaking for yourself…

    The Friday Round Up (12 Apr): Muslim storytelling, halal clubs and halal hubs, food apps, art scenes and the virtues of speaking for yourself…

    12, April, 2013

    This week we’re covering everything from social media, to storytelling, to Newsweek and halal hubs. In depth This month’s AdCritique looks at how personal storytelling can overcome Muslim consumer worry and doubt, and understand how a brand can be integrated …

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  • The Friday Round Up (5 Apr): halal is not just what you eat, milk banks, Twitter anonymity, body piercing, and top Facebook brands…

    The Friday Round Up (5 Apr): halal is not just what you eat, milk banks, Twitter anonymity, body piercing, and top Facebook brands…

    5, April, 2013

    Salam and welcome to this week’s Friday Round Up, with insights and analysis of the Muslim consumer market. In depth It is a multitrillion-dollar sector. But halal is not just about food – as a conference displaying Malaysia’s lead in …

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  • Connecting and engaging through shared values, culture and faith

    Connecting and engaging through shared values, culture and faith

    4, April, 2013

    When people talk of halal – meaning permitted – the first thought goes to meat, as animals must be slaughtered according to Quranic prescription. Pig products and alcohol are inherently haram, meaning forbidden. In between these two poles is a …

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  • Friday Round Up (8 Feb):hip hijabs, South African Muslim history, pork DNA, Dubai Islamic vision and more…

    Friday Round Up (8 Feb):hip hijabs, South African Muslim history, pork DNA, Dubai Islamic vision and more…

    8, February, 2013

    Welcome once again to Ogilvy Noor’s Friday round up. This week we’re look at topics as diverse as South African museums, hijab heebeejeebees, pork DNA (yes you read that right!) and online Arabic language use. In depth Next week is …

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  • Ogilvy Noor on FT.com: Marketing to Muslim tourists

    Ogilvy Noor on FT.com: Marketing to Muslim tourists

    1, February, 2013

    This article was published today on FT.com By Shelina Janmohamed of Ogilvy Noor In cold, wintry London, Ahmed and his wife have recently returned from their honeymoon in the Maldives. In their late twenties, this British Muslim couple had dreamed …

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  • The Islamic tradition of dates in Ramadan, and its new modern twists

    The Islamic tradition of dates in Ramadan, and its new modern twists

    10, August, 2012

    Look at any table that is being laid in advance of iftar, and one staple item wherever you are in the world in Ramadan is a box of dates. According to Islamic tradition, it is highly recommended to break your …

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  • Meet Sadia Qutubuddin: Ogilvy Executive Creative Director, and Asia-Pac Woman-to-Watch in Marketing

    3, August, 2012

    Campaign Asia recently noted its top Women to Watch in Marketing, and we were delighted that our own Sadia Qutubuddin was on the list. In her role as Executive Creative Director in Ogilvy Pakistan’s team, she is part of the …

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