Our Blog
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The Friday Round-Up from Ogilvy Noor (10th Feb 2012)
10, February, 2012
It’s that happy time of the week, when Ogilvy Noor’s Friday Round-Up is published. We’ve got a big piece for you to think about this week: how to build global halal brands, published in the FT. It’s a must read …
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Featured in FT.com: Building global halal brands
10, February, 2012
This article was published today on FT.com The race is on to establish powerful international ‘halal brands’. The stakes are high: by some estimates, the global market for halal products is worth $500bn a year. But it’s a market strewn …
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The Muslim consumer: building your brand for a fast-growing segment
9, January, 2012
This thought piece was published recently on FT.com The Muslim consumer: building your brand for a fast-growing segment By Shelina Janmohamed of Ogilvy Noor It’s the beginning of 2012 and you’ve come into work determined to flex your marketing muscles and …
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Featured on FT.com: Muslim Fashion
27, September, 2011
This article was published today on FT.com. The fashion industry is currently showcasing its wares for next year’s spring/summer collections. New York and London have already strutted their stuff and with Milan winding up and Paris on later this week, …
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Featured on FT.com: The Ramadan season is over. So what now for Muslim brands?
8, September, 2011
This week we are featured on FT.com discussing what happens after Ramadan. You can read the article below, or on the FT site: You’ve spent a huge chunk of your annual budget reminding your Muslim consumers that your brand exists. …