Our Blog
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The Friday Round Up from Ogilvy Noor (4 May): “On trend” Muslim fashion, Shariah nerves, and soaring Muslim consumption and confidence…
4, May, 2012
It’s Friday and welcome once again to Ogilvy Noor’s weekly round up. We’re here to help you build your brand with Muslim consumers. In-depth We’re tackling the thorny issue of branding and Shariah: Nervous about making your brand Shariah-friendly? It’s …
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The Friday Round-Up from Ogilvy Noor (9th March)
9, March, 2012
Happy Friday! In the Muslim world you may be greeted with the phrase “Jumu’ah Mubarak!” which has the similar meaning of ‘Blessed Friday!’ Friday is of course a good day because its also the day you get your Round-Up from …
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How to understand Muslims better through arts and culture. Top tips from world renowned organisations
26, January, 2012
At the world renowned British Museum, an interesting development is taking place in the quest to better get to know Muslims as people. Today the exhibition “Hajj: Journey to The Heart of Islam” is opening. The British Museum believes it …
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British Muslims patriotic and optimistic, says new survey
24, November, 2011
British Muslims are more patriotic than their peers, says a survey released this week by the think-tank Demos. When presented with the statement: “I am proud to be a British citizen”, 83% of Muslims said they are proud of being …
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So Eid, is that like the Muslim Christmas then?
23, August, 2011
Next week is the celebration of Eid ul Fitr which comes after the end of Ramadan. How should marketers approach this occasion, and for those who are less familiar with its significance to the Muslim consumer, is it helpful to …