Ad Critique

  • “Ramadan cleanses sins”: innocence and purity as values that appeal to Muslim consumers

    “Ramadan cleanses sins”: innocence and purity as values that appeal to Muslim consumers

    3, August, 2011

    Telkomsel’s Ramadan Telecoms campaign (Indonesia)

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  • Fashionable, faithful and young

    Fashionable, faithful and young

    21, July, 2011

    Islamic Boutique (Bangalore, India)

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  • More than skin deep: pure, halal beauty

    More than skin deep: pure, halal beauty

    15, July, 2011

    Wardah Cosmetics (Indonesia)

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  • Mainstreaming the American Muslim experience

    Mainstreaming the American Muslim experience

    8, July, 2011

    Best Buy's Eid ul Adha and Thanksgiving flyer (USA)

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  • Your devotion is my devotion: supporting Ramadan

    Your devotion is my devotion: supporting Ramadan

    30, June, 2011

    The Iklhas campaign, by Maxis Mobile (Malaysia)

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  • Celebrating Muslim women: The Eyes have it

    Celebrating Muslim women: The Eyes have it

    5, June, 2011

    Oil of Olay’s “Eyes of Arabia“ (UAE/Saudi Arabia)

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  • Unwrapping the reality of Muslim experience: we’re lovin’ it

    Unwrapping the reality of Muslim experience: we’re lovin’ it

    5, June, 2011

    McDonald’s Wrapped Ramadan campaign (Indonesia)

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