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  • Five vital tips for media engagement during Ramadan

    So the fasting month is here and you have announcements to be made, and media events to host. What are some things you need to consider when it comes to media engagement?

    From our Singapore office, Akashah Q offers some invaluable advice on engaging with media in a context that has a mix of Muslims and those of other faiths or none. Pick those that apply to your marketplace, media and consumers.

    1. Avoid calling the reporters when it’s iftar, the time when Muslims break fast. Let them have some time to eat after a full day of fasting.

    2. Consider hosting events earlier in the day. We don’t mean earlier than usual like 7.00am in the morning. Rather, consider a session just before lunch so the non-Muslim reporters can have lunch after, and the Muslim reporters have time to file their stories and possibly head home to have iftar with their family.

    3. You may want to re-consider hosting a media lunch session because it may get uncomfortable, not so much for the Muslim reporter, but your client and other reporters who will have food in front of them. If you want to cater food for non-Muslim media, have it in a separate area. Oh. And try not to arrange overseas media tours during this period, either.

    4. It’s a good time to build your media relations. Consider hosting iftar for a group of reporters (can include both Muslim and non-Muslim contacts) or a more informal catch-up with media friends. For media giveaways, consider giving out dates. Breaking the fast with dates is a Ramadan tradition. Dates have a high level of natural sugars, and are converted into energy more quickly than any other nutrient.

    5. Key dates to avoid hosting media events on are: the first day of Ramadan, the last day of Ramadan, and Eid. What you can do, instead, is connect with your Muslim media friends to give them your well wishes!

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