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  • The Friday Round Up (5 July): Arab survey, UK Ramadan programming, Brazil meat exports, halal festivals, Ramadan buffets and more…

    Welcome to this week’s Friday Round Up. We’re in fine spirits as next week is the start of Ramadan.

    In depth

    In case you missed it, last week we published our monthly Muslim Consumer Briefing. In this edition we look at how brands should market themselves in the month of fasting, we learn about eating dates and sighting crescent moons, we check in on Ogilvy Noor in the news, plus our usual Cheat Sheet, AdCritique and Ideas to Grow Your Business and your Brand.

    In the press

    Ogilvy Noor’s Vice President Shelina Janmohamed spoke to BBC Radio 4 this week following the announcement in London by the Malaysian Prime Minister and the Mayor of London that the 9th World Islamic Economic Forum will be held in London in October. This is the first time that this event will be convened outside the Muslim world, and signals a growing partnership through business between the Muslim and wider world.

    Listen to the interview here.

    Cheat sheet: sharp insights into Muslim consumer markets

    Islamic fashion gaining popularity in Moscow

    Arab survey: more than 80% of respondents say they’re religious, and 21% say thev are very religious

    Arab survey: 78% of people use TV , 8% radio, 6% internet as their main source of news. Only 4% rely on newspapers

    UK: Channel 4, a leading TV broadcaster, to run a Ramadan season of programming, including adhaan at prayer times

    Brazil: halal meat exports up 447% in revenue, and 76% in volume in 10 years. Its value was $1.5 billion in 2012 and the opportunity for growth remains

    Halal food firm Al Islami plans new Dubai factory to meet regional demand for halal food products

    Halal produce “made in Chechnya” to be exported abroad

    Good Question: What is halal meat?

    Global halal meat market reaches $300bn

    No Muslim countries in the top 10 of halal meat exporters

    Malaysia International Trade and Halal Industry Development Center Project launches to help Chinese enterprises tap overseas markets

    California’s first halal food and eid festival

    Halal food in high demand in Tokyo, say restaurateurs

    Penang: businesses warned that advertising products as halal if they are not, especially ‘Ramadan buffets’ is against the Trade Description Act

    Arab Centre for Research and Policy Studies publishes the Arab Opinion Index. In this chart, research looks at frequency of Internet use.

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