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  • AdCritique: The American Muslim Story, part of the American dream

    The American dream says that anyone can make it. In this month’s AdCritique we look at one of the first mass-market campaigns that places American Muslims into the breadth of the American landscape, showcases their dreams and aspirations, and engages with them as ordinary Americans. According to our research this is the kind of engagement that American Muslims seek: a recognition of their participation in the civic and commercial space just like other consumers.  Read more about Prudential’s Day One stories of retirement planning, and their feature of Mujahid Abdul-Rashid.

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