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  • AdCritique: How to tell a personal Muslim story and build credibility and trust

    This month’s AdCritique looks at how personal storytelling can overcome Muslim consumer worry and doubt, and understand how a brand can be integrated into Muslim life. Our example comes from McDonald’s in Malaysia, telling the story of Nasir, the importance of Islamic values in his life, and how the brand helps him to reach his Muslim aspirations.

    See the full AdCritique here.

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