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  • A fine fragrance: blending traditional calligraphy and perfume artistry with a modern twist

    Our latest AdCritique is published, looking at one of a growing number of perfumes aimed at the Muslim Middle Eastern market.

    Perfume is one of the great delights of the Muslim world, combining together it’s history, culture and religion. The GCC for example, has one of the world’s highest per capita spend on perfume anywhere in the world. ┬áSome estimate it to be worthUSD$334 per person in the GCC on cosmetics and fragrance.

    Read the full AdCritique here looking at Aramis Calligraphy perfume.


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